Sales Development Representative (SF)
Role Overview
This is a junior to mid-level Sales Development Representative role at Persona, focusing on outbound prospecting and lead generation to drive sales growth. Day-to-day responsibilities include identifying high-potential businesses, qualifying prospects through communication, and collaborating with Account Executives to schedule meetings and hand off leads. The hire will impact the company by building pipeline mechanisms and helping shape the sales demand strategy in a dynamic, team-oriented environment.
Perks & Benefits
The role is fully remote, likely with flexible time zones given the company's growth and remote-first setup. Benefits include medical, dental, and vision insurance, a 3% 401(k) contribution, unlimited PTO, quarterly mental health days, and a professional development stipend. Career growth is supported through ongoing training, and the culture emphasizes collaboration, adaptability, and core values, as reflected in positive Glassdoor reviews.
Full Job Description
About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We’re growing rapidly and looking for exceptional people to join us!
About the Role
This is not your typical Sales Development Representative role: we are looking for someone who is excited to both prospect and help build our overarching sales demand strategy. As an SDR here at Persona, you'll drive our sales growth engine by creating our pipeline generation mechanisms through developing and executing outbound strategies while partnering with Account Executives. The ideal candidate wants to actively participate in the development of the sales process and the articulation of Persona’s value proposition.
What you'll do at Persona
Identify high-potential businesses, verticals, and markets, and conduct outbound prospecting activities to generate leads for Persona
Qualify prospects by understanding their needs, challenges, and fit with Persona’s products
Engage with prospects through effective communication, delivering exceptional service, and build relationships to create interest and generate sales opportunities
Collaborate with Account Executives to schedule meetings and hand off qualified leads for further sales engagement
Research and stay up-to-date with industry trends, market conditions, and competitive landscape to effectively position our offerings
Maintain accurate and detailed records of prospect interactions and update Salesforce
Continuously improve product knowledge and sales skills through ongoing training and professional development
What you'll bring to Persona
1-3 years of work experience (sales and/or technology experience is a +), with a track record of top performance
Drive and grit — a strong desire to compete and win, while being a highly collaborative team player
Openness to internalize feedback, build on prior experience, and demonstrate improvement
Superior verbal and written communication skills
Comfort working in ambiguity and adaptable
Full-time Employee Benefits and Perks
For full-time employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
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