Product Marketing Senior Manager (Go-to-Market)
Role Overview
This senior-level role involves leading product marketing strategies, creating sales assets like presentations and pitch decks, and executing go-to-market plans to drive demand and accelerate deals. You'll collaborate closely with sales, product, and marketing teams, act as a spokesperson at events, and own marketing initiatives end-to-end in a fast-paced, dynamic environment. The impact includes increasing brand awareness, generating pipeline, and positioning solutions effectively in the insurance technology market.
Perks & Benefits
The job offers a flexible home office policy with a hybrid setup based in Madrid, Germany, Denmark, or Sofia, implying remote work options worldwide. Benefits include a competitive remuneration package, opportunities for personal and professional growth, a positive company culture focused on wellbeing, no-meeting times for focused work, and a half-day off monthly for passion projects or personal time. The team is diverse, collaborative, and operates in a fast-paced, innovative environment across multiple countries.
Full Job Description
Headquarters: Hybrid Madrid,Germany,Denmark,Sofia
At Fadata, we take pride in our ability to adapt quickly to the ever-changing needs of our market and customers. This means that you, too, should be ready to embrace change as circumstances evolve. If you're excited about a fast-paced, dynamic environment where strategy is set but flexibility to grow with the market remains, then hit the apply button. We have a bold vision: to become the global standard for core software solutions in the insurance industry. Our aim is to achieve this by developing a truly cloud-native solution that can scale limitlessly and we want you to be part of that journey. Our values Trust, Openness, Passion, Innovation, and Care serve as our guiding compass. They shape how we work every day, our relationships with clients, and the way we collaborate as a team.Join us in shaping the future of insurance technology. At Fadata, we re transforming the insurance industry with innovative, end-to-end core software solutions. We re seeking a data-driven, creative, and strategic Product Marketing Manager to drive business growth, increase brand awareness, and build compelling sales and marketing assets that resonate across both business and technical audiences. In this key role, you'll translate customer and market insights into sales enablement tools, go-to-market assets, and positioning that drive deals forward and generate pipeline. You are a strong storyteller, motivated by helping your team win, and passionate about crafting narratives that clearly communicate the value of our solutions. You ll be part of our Marketing & Communications, reporting into our Chief Marketing Officer, and working closely with your marketing colleagues covering analyst relations, digital marketing, PR etc. Lead, drive and create compelling sales assets including presentations, one-pagers, and pitch decks that speak to customer needs.Own and execute go-to-market assets and strategies to drive demand and accelerate deal closures in collaboration with our Sales team and your Marketing colleagues.Be one of our spokespersons at events and in the media and at the same time support events and speaking engagements by developing presentations, content, and messaging for both internal and external audiences.Collaborate with partners to create marketing campaigns and sales collateralCollaborate closely with product and sales to create messaging and campaignsBe a champion of the brand elevating awareness and consistency across all touchpoints.Own marketing initiatives end-to-end, from ideation to launch, navigating ambiguity with confidence.Understand the insurance market and its challenges, becoming a subject matter expert in positioning our solutions effectively.Use our competitive analysis and give strategic recommendations to stay ahead of industry trends.Think outside the box bring creative storytelling and innovative solutions to real-world customer problems.You know how to use and generate value from AIRepresent the voice of the customer through deep research and by mapping the customer journey.5 - 10+ years of product marketing experience, preferably in B2B enterprise software, fintech, insurtech, or insurance.Insurance knowledge is a plusProven ability to translate complex technical concepts into clear, impactful messaging.A natural storyteller skilled in verbal and written communication, able to engage both technical and business stakeholders.Strong understanding of GTM strategies, market segmentation, and customer needs.Experience with brand management is a plus, but not mandatoryExcellent project management and cross-functional collaboration skills. We re a small team and we roll up our sleeves to help each other while you ll also get lots of responsibility of your areas and room to develop yourself and FadataComfortable working in fast-paced, ambiguous environments - you re a self-starter who thrives on ownership.Strategic mindset with an eye for detail and the ability to execute.Proficiency in English.Qualifications Bachelor s or Master s Degree in Marketing, Computer Science, Business, or related field, OR equivalent experience.Experience developing marketing and sales content with measurable business impact.Demonstrated success in navigating complex stakeholder environments and influencing without authority.A blend of analytical thinking and creative problem-solving.Become part of a fast-growing insurance software vendor with multinational teams across Europe. Currently, we have offices in over 7 different countries, including Bulgaria (Sofia & Burgas), Germany (Munich), Denmark (Copenhagen), Spain (Madrid), Lima (Peru), Kuala Lumpur (Malaysia), Belgrade (Serbia) Our diverse backgrounds have led to a collaborative and innovative work environment, where we value unique perspectives and experiences. At Fadata we are more than just coworkers - we are a team of professional and passionate individuals from over 20+ different countries. We have a flexible home office policy " Receive a competitive remuneration package together with great opportunities for personal and professional growth.A positive company culture built around people's wellbeing. No meetings time when we can focus on our main tasks. Work in a dynamic environment with an exceptional team that is always ready to help. A half-day off the second Friday of the month so you can focus on passion projects, boost your creativity, or spend time with your loved oneA. Join us and become part of a team that is changing the insurance industry through technology for the better.
To apply: https://weworkremotely.com/remote-jobs/fadata-group-product-marketing-senior-manager-go-to-market
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