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Product Marketing Lead

This listing is synced directly from the company ATS.
Remote

Role Overview

The Product Marketing Lead at AirOps will drive the company's growth by crafting product narratives, shaping go-to-market strategies, and collaborating closely with leadership, product, and sales teams. This senior role requires a deep understanding of B2B SaaS marketing, where the hire will influence customer success and elevate AirOps' positioning as an AI-first content operations platform.

Perks & Benefits

This remote position offers flexibility with the option to work from the San Francisco or New York offices three days a week. Employees enjoy a competitive benefits package tailored to their location, equity in a fast-growing startup, and a flexible time-off policy. The culture is described as fun-loving and collaborative, with a focus on customer success and continuous improvement.

Full Job Description

About AirOps

AirOps helps brands get found and stay found in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems to win visibility across traditional and AI search with one durable advantage: quality.

Thousands of marketers use AirOps to see how their brand shows up across the new discovery landscape, prioritize the highest-impact opportunities, and create accurate, on-brand content that earns citations from AI platforms and trust from humans. We are building the platform and profession that will equip a million marketers to lead the next chapter of marketing, where creativity and intelligent systems work together and quality becomes the strategy that lasts.

AirOps is backed by Greylock, Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, Alt Capital, and more than a dozen top marketing leaders, with hubs in San Francisco, New York, and Montevideo.

About The Role

AirOps is growing rapidly, and we’re looking for a best-in-class product marketer to orchestrate across leadership, product, and sales—driving us to the next level of growth and market leadership. You will own how we communicate our story to customers, elevate their success, and position AirOps as the premier AI-first content operations platform. By synthesizing insights from senior leadership, inspiring product teams, and partnering closely with sales, you’ll refine our go-to-market strategy to truly resonate with buyers.

In this role, you’ll craft compelling product narratives, align our messaging with market needs, and replicate AirOps’ adoption across multiple customer segments. You are a leader with a deep background in B2B SaaS product marketing, an exceptional writer and verbal communicator, and a strategic thinker who rolls up your sleeves with a bias toward action.

Above all, you are customer-obsessed—constantly seeking new ways to improve their experience and propel them to success.

Responsibilities:

  • Lead Cross-Functional Strategy: Partner with founders, leadership, product, and sales to set the strategic vision for product marketing, unifying key initiatives and surfacing top priorities.

  • Shape & Execute GTM Vision: Define product narratives, positioning, and messaging for mid-market and enterprise audiences—elevating AirOps as the AI-first content operations leader.

  • Champion Customer Insights: Conduct deep research to understand customer challenges, then translate those insights into precise, value-driven solutions that resonate with real buyer needs.

  • Develop Impactful Content: Craft compelling case studies, product videos, sales collateral, website copy, blog posts, and more—showcasing AirOps’ unique value and fueling customer success.

  • Drive High-Level Alignment: Inspire excitement within product teams and maintain a tight feedback loop with sales to refine positioning, enablement assets, and campaign strategies.

  • Accelerate Sales Collaboration: Bring a track record of effective partnership with sales—co-creating playbooks, refining decks, and ensuring consistent, high-quality outreach and campaigns.

Qualifications

  • Proven B2B SaaS Experience: 7+ years of product marketing success with mid-market and enterprise customers, ideally at a similar-stage company.

  • Go-to-Market Expertise: Demonstrated track record of leading product launches, positioning strategies, and sales enablement initiatives that drive measurable impact.

  • Sales-Led Growth: History of partnering closely with sales teams to co-create assets, refine messaging for different segments, and support pipeline growth.

  • Exceptional Writer & Communicator: Adept at synthesizing complex topics into clear, concise language that resonates with diverse stakeholders.

  • Data-Driven: Skilled at deriving insights from analytics, iterating on strategy, and measuring results to inform continual improvement.

  • Generative AI Proficiency: Familiarity using AI for content creation and marketing workflows is a strong plus.

About You

  • You effortlessly align cross-functional teams through a compelling marketing vision.

  • You are driven by deep customer insights and always seek ways to deliver genuine value.

  • You thrive on both high-level strategy and rolling up your sleeves to execute.

  • You excel at orchestrating discussions, ensuring all voices are heard and aligned.

  • You embrace experimentation, quickly pivoting based on data and feedback.

  • You focus on the most impactful opportunities to maintain momentum.

  • You can join us in our SF or NYC offices three days a week, with occasional travel up to 1–2 weeks per quarter.

Our Guiding Principles

  1. Extreme Ownership

  2. Quality

  3. Curiosity and Play

  4. Make Our Customers Heroes

  5. Respectful Candor

Benefits

  • Equity in a fast-growing startup

  • Competitive benefits package tailored to your location

  • Flexible time off policy

  • Parental Leave

  • A fun-loving and (just a bit) nerdy team that loves to move fast!

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