Product Manager (B2C Subscription Utilities)
Role Overview
As a Product Manager at Nexpanse, you'll drive product-led growth for B2C subscription utilities, owning the product from launch with a focus on paying users and unit economics. Day-to-day, you'll use AI tools and vibecoding to iterate on landing pages, funnels, paywalls, and features, blending product and marketing responsibilities in a small, founder-close team. This mid-level role is ideal for a hands-on builder with a solopreneur mindset who obsesses over AI and monetization experiments.
Perks & Benefits
Full-time remote position with direct contact with the founder in a small, agile team. Salary is discussed individually. The role offers autonomy to experiment with AI and monetization ideas, with a focus on growth and impact rather than hierarchy. Reasonable assumption: flexible time zones given 'worldwide' location, but Russian language requirement suggests alignment with Eastern European hours.
Full Job Description
Headquarters: USA, Delaware URL: https://www.nexpanse.io/
Role You own the product from launch. The core metric is paying users with positive unit economics. This is a role at the intersection of product and marketing: you grow the product by changing it funnel, landing pages, paywall, features. You'll be vibecoding a lot and actively involved in product development. Your pet projects and obsession with AI coding and AI agents matter much more than years of formal experience. If you spend your evenings building your own stuff, trying to monetize it, testing ideas that's exactly what we're looking for.
What you'll be doing
Product-led growth. Identify and ship product changes that drive growth: landing pages, funnels, paywall, features.
Performance and SEO as tools. Understand the channels (Google, Meta, TikTok, SEO), formulate hypotheses and requirements, evaluate results without buying media yourself.
Vibecoding. Quickly build and iterate on the product (landing pages, prototypes, simple features) using no-code and AI tools. This is an ongoing process, not one-off tests.
Subscription model. Pricing, trial, paywall, retention.
Analytics. CAC, LTV, retention understand where the economics break.
AI and automation. Use AI to move faster: creatives, prototypes, analytics, AI agents for routine tasks.
Who we're looking for
Middle-level experience.
Russian - native language. English - A2+
Hands-on experience with B2C subscription utilities.
Strong plus: ex-founder / solopreneur background.
Pet projects are a must. Show us what you've built yourself: an AI agent, a utility, a website, a micro-SaaS, something you've put up for sale.
Obsession with AI: AI coding, AI agents, new tools, experiments with monetizing your own ideas.
Vibecoding is required (no-code, AI tools like v0 / Bolt / Lovable / Cursor, basic coding skills).
Technical foundation: you've written code before, you're writing it now, or you have a technical degree.
Systems thinking, proactive mindset.
Who we're not looking for
People who don't understand how subscription products work.
PMs from R&D and B2B backgrounds (without production product experience).
People used to working only inside large structures and teams.
People without their own experiments / pet projects.
What we offer
Full-time, remote.
Salary: discussed individually.
Small team, direct contact with the founder.
To apply: https://weworkremotely.com/remote-jobs/nexpanse-product-manager-b2c-subscription-utilities
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