Performance Marketing Specialist
Role Overview
The Performance Marketing Specialist will manage and optimize paid media campaigns across platforms like Facebook, Instagram, and Google, collaborating closely with designers and content teams to drive impactful marketing strategies. This mid-level role requires a hands-on approach and a strategic mindset to achieve measurable results while balancing multiple projects in a remote environment.
Perks & Benefits
This role offers the flexibility of remote work, allowing you to manage your schedule while making significant contributions to The CareSide's marketing efforts. With a compensation range of $50-$80 USD per hour, the position encourages collaboration in a supportive team culture, emphasizing work-life balance and the opportunity to participate in regular check-ins and team activities.
Full Job Description
Headquarters: Perth, Australia URL: https://www.thecareside.com.au/
The CareSide is looking to bring on a freelance paid media specialist to oversee our advertising efforts on Facebook, Instagram, and Google. We ve dabbled in TikTok in the past and are open to exploring other channels as well.
As a freelancer, you won t be viewed as a line item. Instead, you ll play an integral role in our marketing campaigns. At the same time, we also appreciate that you likely have other projects you re juggling and a life outside of work. You ll have the flexibility to manage your schedule and balance other commitments, while still making a real impact.
You won t be working in a silo. You ll collaborate closely with our designers, content team, and analytics lead to launch creative, data-driven campaigns that drive real results. You understand that paid media isn t just about spend and ROAS it s about knowing the buyer, reading the market, and tapping into human psychology.
We re looking for someone hands-on, strategic, and ready to get into the weeds with us.
Qualifications:
4+ years of experience managing paid search and paid social campaigns for B2C brands
Strong understanding of Meta s algorithm and the types of creatives that resonate on Facebook and Instagram
Proven track record of optimizing Google PPC campaigns to drive down acquisition costs
Sharp analytical skills with the ability to separate signal from noise in campaign data
Comfortable working independently and collaboratively in a remote environment
Bonus points if you have experience advertising on Reddit, TikTok, or YouTube
Responsibilities:
Deliver monthly reports with clear, actionable performance insights
Work with the web lead to execute A/B tests across Google Ad campaigns
Conduct keyword research, analyze competitors, and study our customer journey to inform campaign strategy
Propose recommendations for new campaign strategies
Collaborate with our designers and content team to create high-performing ad creatives
Participate in sprint reviews (every 6 weeks), monthly check-ins, and the occasional virtual social
Make positive contributions to the team culture and work environment
Compensation: $50-$80 USD per hour Location: United States, Canada, or Europe
To apply: https://weworkremotely.com/remote-jobs/the-careside-performance-marketing-specialist
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