Performance Marketing & Paid Acquisition Lead

Overview

Harper’s growth engine runs on speed, precision, and automation. As our Performance Marketer, you’ll own the digital channels that feed our sales floor — and you’ll be accountable for turning spend into revenue.

This is not a brand role. This is a numbers, systems, and scale role. You’ll manage paid acquisition across Google, Meta, and lead-bidding marketplaces, while working closely with sales and engineering to optimize the full funnel from click to bind.

Compensation: ~$150K base + equity

The Role

You will own Harper’s paid growth machine end-to-end. From channel strategy and experimentation to funnel optimization and automation, your job is simple: drive qualified demand efficiently and at scale.

You’ll sit alongside sales and engineers, see how leads convert in real time, and continuously refine campaigns based on what actually closes.

What You’ll Do

Own Paid Acquisition

• Manage and scale campaigns across Google, Meta, and lead bidding marketplaces

• Develop vertical-specific acquisition strategies for construction, med spas, manufacturing, and new segments

• Control budget allocation with a focus on CAC, conversion, and throughput

Optimize the Full Funnel

• Work on landing pages, messaging, and conversion flows

• Track performance from click → quote → bind

• Partner with sales to understand lead quality and adjust targeting in real time

Experiment Relentlessly

• Launch A/B tests across ads, creatives, audiences, and landing pages

• Identify scalable channels and kill underperformers quickly

• Build playbooks for new vertical launches

Automate Everything

• Work with engineering to automate bidding, pacing, attribution, and reporting

• Use AI tools to generate and test creative at scale

• Build systems that allow performance marketing to run continuously and efficiently

What Success Looks Like

30 Days

• Full ownership of existing campaigns and analytics

• Clear understanding of Harper’s funnel and sales motion

• First optimizations and experiments live

90 Days

• Increased qualified lead volume with controlled CAC

• Vertical-specific campaigns performing consistently

• Sales feedback actively shaping spend and messaging

6 Months

• Predictable, scalable paid growth engine

• Automation handling large portions of campaign management

• Performance marketing playbooks powering rapid vertical expansion

You’re a Fit If

• You think in CAC, conversion rates, and throughput

• You enjoy owning revenue-impacting systems

• You’re hands-on and comfortable operating without layers

• You love testing, iterating, and scaling what works

• You want tight feedback loops with sales and product

You’re Not a Fit If

• You want a brand-only or top-of-funnel-only role

• You avoid accountability to revenue outcomes

• You prefer slow cycles and fixed annual plans

Core Requirements

• 5+ years of experience in performance marketing, paid acquisition, or growth marketing roles

• Hands-on experience managing Google Ads and Meta (Facebook/Instagram) campaigns with meaningful budgets

• Experience running and optimizing lead-based acquisition funnels, ideally for B2B, SMB, or high-consideration products

• Strong understanding of CAC, conversion rates, attribution, and funnel economics

• Experience working with analytics tools (e.g., Google Analytics / GA4), conversion tracking, pixels, and UTM frameworks

• Ability to run structured experiments across creatives, audiences, landing pages, and channels

• Comfort owning performance outcomes tied to pipeline and revenue, not just impressions or clicks

• Highly analytical mindset with strong spreadsheet skills and the ability to turn data into decisions

• Willingness to work on-site in San Francisco and collaborate closely with sales and engineering

Nice to Have

• Experience with lead bidding marketplaces or third-party lead sources

• Familiarity with tracking systems and closed-loop attribution

• Experience supporting multi-vertical acquisition strategies

• Exposure to automation, scripting, or AI tools for creative generation or campaign optimization

• Prior startup or high-growth company experience

About Harper

Harper is redefining how commercial insurance is sold by combining AI, automation, and high-velocity sales execution. We’re small, intense, and building fast — with real ownership for people who want to make an outsized impact.