Performance Marketing & Paid Acquisition Lead

The Problem

36 million businesses in America need insurance—it’s not optional. 77% are underinsured. 40% have no coverage at all. The distribution system failed them: too slow, too opaque, too confusing.

Over 90% of commercial insurance is still human-led. We’re building the inverse: 90%+ AI-led, pushing toward the higher 90s. Not by patching legacy workflows—by building AI that makes humans more effective, improves the customer experience, and eliminates friction at every step.

We’re adding ~1,000 customers per month. We’ve grown 100x since last year. We’re looking to do even more this year—and that’s why we’re hiring.

Computational distribution needs fuel—qualified demand, fed efficiently and at scale into a sales floor that converts.

The Thesis

You’ll own the paid growth machine that feeds Harper’s revenue. Not “supporting” marketing—running the system that turns spend into bound policies. You’ll see how leads convert in real time and continuously refine campaigns based on what actually closes.

The Role

This is a numbers, systems, and scale role. You’ll manage paid acquisition across Google, Meta, and lead-bidding marketplaces while working closely with sales and engineering to optimize the full funnel from click to bind.

You work directly with founders. No committee. No approval chain. You run it, you measure it, you own the outcome.

What You’ll Do

• Own paid acquisition — Manage and scale campaigns across Google, Meta, and lead bidding marketplaces

• Optimize the full funnel — Landing pages, messaging, conversion flows; track from click to bind

• Experiment relentlessly — A/B tests across ads, creatives, audiences, landing pages

• Automate everything — Work with engineering to automate bidding, pacing, attribution, reporting

You Might Be a Fit If…

• You think in numbers: CAC, conversion rates, throughput, payback periods

• You’ve scaled paid acquisition with meaningful budgets (5+ years Google Ads/Meta)

• You’re full-funnel by instinct—you obsess over what happens after the lead comes in

• You ship fast and kill fast—ten experiments this week beats one perfect thing this month

• You build systems, not just campaigns

Requirements

• 5+ years managing paid acquisition (Google Ads, Meta) with significant budgets

• Experience with B2B, SMB, or lead-based acquisition funnels

• Strong analytical skills and funnel economics understanding

• Track record of optimizing full-funnel, not just top

• Based in San Francisco or willing to relocate

Nice to Have

• Insurance, fintech, or regulated industry experience

• Experience with lead bidding marketplaces

• Marketing automation background

• Prior startup experience

Compensation

• Salary: $120,000–$150,000 + performance bonuses & equity

• Location: San Francisco, in-office

Benefits

• Health, dental, and vision insurance

• Commuter benefits

• Team meals and snacks

The Process

1. People screen — Initial fit and alignment

2. Case study — Paid acquisition strategy and funnel optimization

3. Founder screen — Skills and culture fit

4. Work trial — See how you operate in real time

To Apply

If you want to own the paid engine that feeds a machine that’s never existed and see your work convert in real time—send your resume and tell us about a channel you’ve scaled.