Perfomance Marketing Lead
Role Overview
This senior-level role involves leading a team of user acquisition specialists to develop and execute strategies across Google and Facebook Ads, focusing on optimizing performance and driving measurable growth. The Performance Marketing Lead is responsible for managing daily operations, setting clear goals, and fostering a high-performance culture through data-driven decision-making and structured processes. This position has a significant impact on scaling user acquisition efforts and ensuring the team meets targets in a fast-paced, results-oriented environment.
Perks & Benefits
The role offers a fully remote work environment with flexibility to work from anywhere, promoting a healthy work-life balance. Benefits include unlimited paid time off, performance-based career growth, a company-provided MacBook, and a flexible independent contractor agreement with tax advantages. Applicants must be located within approximately 4 hours of the CET time zone to ensure optimal collaboration, and the culture emphasizes ambition, high performance, and rewards for impactful results.
Full Job Description
About us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are looking for a Lead User Acquisition Manager to take ownership of user acquisition strategy and execution. The ideal candidate is a strong, structured, and systematic leader with proven experience driving results across major UA channels. This is a high-priority role focused on building and motivating teams, pushing processes forward, and ensuring measurable growth.
Key Responsibilities
Lead and manage a team of user acquisition specialists, setting clear goals and ensuring accountability.
Develop and execute strategies across Google and Facebook Ads, leveraging expertise to optimize performance.
Drive growth through structured processes, technical rigor, and data-driven decision-making.
Motivate, inspire, and energize the team, fostering a high-performance culture.
Act as a strong, visible leader who can oversee operations, implement improvements, and ensure the team meets targets.
Qualifications
2+ years of hands-on experience in Google Ads and separately in Facebook Ads.
Native-level proficiency in Russian (mandatory).
Proven leadership skills with experience managing teams and driving processes.
Strong analytical and technical skills to oversee UA campaigns effectively.
Energetic, proactive, and able to push initiatives forward while maintaining team motivation.
Experience in scaling user acquisition efforts and achieving measurable growth.
Location
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Performance-Based Growth: Career progression and rewards directly linked to measurable results and impact.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
Recruiter Screening (40 minutes)
First Interview (60 minutes)
Final Interview (60 minutes)
Life at Ruby Labs
At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.
This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.
Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.
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