Paid Media Strategist (Google & Meta) – Part-Time, LATAM (Strategy-First Role)
Role Overview
This is a mid-to-senior part-time role as a Paid Media Strategist, focusing on strategy, testing frameworks, and performance direction for Google Ads and Meta Ads campaigns. The strategist collaborates directly with U.S. leadership to drive measurable local business growth by diagnosing ad performance, setting testing priorities, and providing clear strategic direction, while an ads technician team handles execution. Responsibilities include campaign structure, budget pacing, performance analysis, and scaling winning campaigns, with no involvement in day-to-day maintenance tasks.
Perks & Benefits
This remote role offers part-time flexibility with 6–8 hours per week, requiring only 2–3 hours of overlap with U.S. business hours (CST), ideal for LATAM-based candidates. It includes a 90-day paid trial period with potential for expanded scope or longer-term retainer based on strong performance, fostering career growth in a strategy-focused environment. The culture emphasizes collaboration with U.S. leadership and clear handoffs, supporting a work-life balance through minimal hours and remote setup.
Full Job Description
Headquarters: Tulsa, Okahoma URL: https://www.tulsainternetmarketingservice.com/
We re a US-based digital marketing agency helping local businesses dominate their zip codes through performance-driven paid media. We re hiring a Paid Media Strategist not a button-pusher. This role is for someone who enjoys diagnosing ad performance, setting testing priorities, and improving results, not just building campaigns. You ll focus on strategy, testing frameworks, and performance direction, while execution is handled by an ads technician team. You ll collaborate directly with U.S. leadership and provide clear strategic direction that drives measurable local business growth. What You ll Own
Paid media strategy for Google Ads and Meta Ads
Campaign structure, testing plans, and optimization priorities
Budget pacing and performance analysis
Identifying opportunities to scale winning campaigns
Clear weekly insights and next-step recommendations
You will work closely with leadership during US business hours and guide execution through structured handoffs. What You Will Not Be Responsible For
Building campaigns from scratch
Uploading creatives or making routine changes
Pixel installs, tracking QA, or technical setup
Day-to-day maintenance tasks
(This role is strategy-first by design.) Requirements
3+ years managing Google Ads and Meta Ads campaigns
Experience improving CPL, ROAS, or lead quality through testing
Strong understanding of conversion tracking, UTMs, and GA4
Ability to explain why something worked or didn t
Comfortable collaborating, giving recommendations, and pushing back when needed
Prior experience working with US clients or agencies preferred
Schedule & Location
Part-time: 6 8 hours per week
Must have 2 3 hours of overlap with US business hours (CST) during the workweek.
Remote LATAM-based candidates only
Compensation
$900 $1,200 USD per month for approximately 6 8 hours per week, based on experience.
p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> 90-day paid trial period with clear expectations and outcomes
p]:pt-0 [&>p]:mb-2 [&>p]:my-0"> Strong performance may lead to expanded scope or a longer-term retainer.
How to Apply Please include:
1 2 examples of campaigns you ve guided strategically (what you tested, why, and results)
A short explanation of how you decide what to test when performance plateaus
Put the word Strategy at the top of your application so we know you read this.
To apply: https://weworkremotely.com/remote-jobs/tulsa-internet-marketing-paid-media-strategist-google-meta-part-time-latam-strategy-first-role
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