Paid Media Manager
Role Overview
The Paid Media Manager is a mid-level role responsible for planning, managing, and optimizing digital paid campaigns, primarily on TikTok and Meta. They work closely with the Associate Director of Paid Strategy to analyze results, make data-driven optimizations, and maintain strong client relationships. This role impacts client performance by maximizing campaign effectiveness and driving strategic outcomes across multiple countries.
Perks & Benefits
This is a fully remote position, offering flexibility to work from anywhere, though comfort with multiple time zones is required for collaboration. The role involves client-facing responsibilities and cross-departmental teamwork, fostering a dynamic, data-driven culture. Career growth is supported through exposure to high-budget campaigns and an AI-powered tech platform, typical of a well-funded tech startup environment.
Full Job Description
At Kyra, we’re leading the future of creator marketing—where data, creativity, technology and AI converge to empower creators and drive business impact for the world’s most ambitious brands. Kyra is a full-service, AI-powered, global influencer marketing agency, helping global enterprise brands like H&M, L’Oreal and Amazon connect authentically with audiences through culturally resonant content. With $15M in Series A funding, our flagship proprietary tech platform, Kyra Platform, facilitates our team to deliver this at scale, driving strategic impact with guaranteed performance.
The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.
You’ll be responsible for:
Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta
Activating campaigns and analysing results to make optimisations and maximise performance
Using a ‘test and learn’ approach to continually improve campaign performance against KPIs
Building and maintaining strong relationships across departments and with clients
Presenting findings to clients regularly and reporting on campaign performance
Making data-led recommendations to enhance performance
Staying up to date with channel updates and suggesting changes to campaigns where needed
What You’ll Need to Thrive
Deep understanding of the paid social advertising landscape
3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
Proven track record of improving campaign performance through data analysis
Confidence managing paid media budgets of $500k+
High proficiency in Excel
Strong numeracy and analytical skills
Ownership mindset and high attention to detail on administrative tasks
Ability to make and justify decisions that drive client performance
Comfort working with clients and teams across multiple countries and time zones
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