Online Reputation Specialist

This listing is synced directly from the company ATS.

Role Overview

This mid-level Online Reputation Specialist role involves monitoring and managing the digital presence of Welltech's wellness apps across key markets like the US, UK, LATAM, and EU. Day-to-day responsibilities include tracking brand sentiment through reviews and social media, developing strategies to enhance positive perception, and collaborating with cross-functional teams such as Product and Brand. The hire will impact brand trust and visibility by executing EEAT initiatives and creating user-driven content to build credibility.

Perks & Benefits

The role is fully remote with a diverse, remote-friendly team across multiple hubs, implying flexibility in work location. Career growth is emphasized through a culture that champions personal and professional development, with opportunities to lead and make an impact. While time zone expectations are not explicitly stated, collaboration across US, UK, LATAM, and EU markets suggests some flexibility or overlap with these regions.

Full Job Description

Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍

With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.

If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.

The Role

We’re looking for a proactive Online Reputation Specialist to strengthen and protect the digital presence of our apps across key markets (US, UK, LATAM, EU).

You’ll shape how our brands are perceived online — driving positive sentiment, improving visibility, and building trust through strategic reputation management, EEAT initiatives, and cross-functional collaboration.

What You’ll Do

  • Monitor reviews, forums, social media, blogs, and search results to track brand sentiment and identify risks or opportunities

  • Develop and execute strategies to reduce negative sentiment and amplify positive brand perception

  • Respond to online feedback professionally and in a timely manner

  • Create user-driven content (case studies, testimonials, forum responses) to build trust and credibility

  • Strengthen EEAT (Expertise, Authoritativeness, Trustworthiness) signals through expert collaborations, authoritative mentions, and PR initiatives

  • Identify and submit apps for relevant industry awards

  • Own and manage digital reputation projects, including landing pages and reputation-focused initiatives

  • Partner with Product, Brand, Creative, and Social Media teams to ensure aligned messaging

  • Track and report on key metrics (sentiment, share of voice, trends) and provide actionable insights to app teams

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Business case --> ⭕️ Meet the Leadership team

What We’re Looking For

  • Proven experience managing online reputation in competitive markets

  • Strong understanding of EEAT, branding, and digital PR principles

  • Experience with social listening tools and sentiment analysis platforms

  • Advanced English with excellent written communication skills

  • Analytical mindset with the ability to translate data into recommendations

  • Strong cross-functional collaboration skills

  • Ability to manage multiple priorities in a fast-paced environment

Nice to have:

  • Experience in fitness or wellness industries

  • Familiarity with Reddit and community-driven platforms

  • Understanding of cultural nuances across US, UK, LATAM, and EU markets

✨ Why You’ll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro

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