Mobile Marketing Lead — App Growth & Subscriptions | Remote

Role Overview

The Mobile Marketing Lead will focus on driving app downloads and increasing subscription growth for a mobile ecommerce product. This hands-on, senior-level role requires leading various acquisition and growth initiatives, directly impacting performance through targeted mobile marketing strategies aimed at both B2B and B2C audiences.

Perks & Benefits

This position is fully remote, allowing for a flexible work environment. While specific benefits aren't detailed, typical remote tech roles often include opportunities for career growth, a supportive team culture, and the ability to operate independently. Candidates can expect to work across various time zones, facilitating collaboration with a global team.

Full Job Description

Headquarters: Remote URL: https://www.toptal.com/

About the Role We're looking for a Mobile Marketing Lead to drive app downloads and subscription growth for a mobile-focused ecommerce product. This is a hands-on role: you'll own acquisition and growth initiatives directly, not just set strategy from the sidelines. The role sits at the intersection of mobile marketing, ecommerce, and subscription growth, with experience across both B2B and B2C motions helping you understand the full scope of the customer and sales landscape. What You'll Do

Drive mobile app download growth initiatives across relevant channels

Increase subscription acquisition through targeted mobile marketing efforts

Execute hands-on mobile marketing work for an ecommerce-focused app

Support subscription growth across both B2B and B2C audiences

Identify and test growth levers to improve acquisition and conversion performance

Monitor key mobile growth metrics and adjust strategy based on results

What You Bring

Proven experience leading mobile marketing initiatives

Strong hands-on experience with mobile app growth

Experience driving app downloads and subscription acquisition

Experience working on mobile-focused ecommerce products

Familiarity with both B2B and B2C marketing motions

Comfort operating independently in a hands-on, execution-focused capacity

To apply: https://weworkremotely.com/remote-jobs/toptal-mobile-marketing-lead-app-growth-subscriptions-remote

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