Media Buyer
Role Overview
This senior-level Media Buyer role involves planning, executing, and optimizing digital advertising campaigns across platforms like Meta, Google, and TikTok to drive customer acquisition via VSL and webinar funnels. Day-to-day responsibilities include launching and scaling paid social campaigns, conducting A/B tests, monitoring key metrics, and collaborating with creative and funnel teams to align messaging and creative direction. The hire will impact global growth by improving ROAS, lead acquisition, and ensuring Mindvalley's ad strategy remains cutting-edge through data-driven insights and AI-driven solutions.
Perks & Benefits
The role is fully remote, offering flexibility in work location, with likely expectations for collaboration across time zones given the global focus. It provides opportunities for career growth through hands-on experience with AI-driven tools, structured testing, and staying ahead of platform trends. The culture emphasizes collaboration with creative and marketing teams, data-driven feedback, and a commitment to diversity and inclusion as an equal opportunity employer.
Full Job Description
About the Role:
As a Media Buyer at Mindvalley, you’ll drive the planning, execution, and optimization of digital advertising campaigns that fuel our global growth. You’ll own campaign performance, leverage AI-driven solutions, and collaborate closely with creative and funnel teams to deliver high-impact results across multiple platforms.
What you’ll do:
Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels
Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures
Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions
Collaborate with creative, funnel, and product teams to align messaging and creative direction
Translate funnel objectives into actionable creative briefs and performance-driven ad concepts
Ensure accurate tracking and attribution across pixels, Conversions API, and GA4
Maintain campaign dashboards and deliver weekly performance insights and recommendations
Act as a feedback engine for creative teams, identifying winning angles and escalating learnings
Stay ahead of platform trends, best practices, and new ad features to keep Mindvalley’s strategy cutting-edge
What success looks like
Campaigns are launched and optimized with clear, measurable improvements in ROAS and lead acquisition
Structured testing delivers actionable insights, with at least two new winning creative angles identified
Accurate tracking and attribution are in place, with reliable reporting on all key metrics
Creative and funnel teams receive regular, data-driven feedback that improves ad performance
Mindvalley’s ad strategy is benchmarked and iterated to match or exceed industry leaders
What we’re looking for
4+ years of hands-on experience managing paid social campaigns (Meta, YouTube, TikTok) with proven results
Deep understanding of platform-specific best practices, campaign structures, and creative formats
Strong analytical skills and proficiency with data analytics and AI-driven tools for campaign optimization
Relentless approach to testing and experimentation across creatives, audiences, and bidding strategies
Experience collaborating with creative and marketing teams to develop high-performing ads and funnels
Nice-to-have: Experience with advanced tracking setups (Conversions API, GA4), and a portfolio of AI-driven campaign improvements
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.
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