Marketing Operations Specialist
Role Overview
The Marketing Operations Specialist is a mid-level individual contributor role responsible for building and maintaining marketing systems, including full-funnel reporting and channel-specific KPIs, to track campaigns and connect marketing activity to pipeline and revenue. This role involves owning and optimizing GTM tools like HubSpot and Google Ads through automation and data hygiene, while supporting self-service reporting and understanding customer journeys to shape targeting and segmentation. The hire will work independently in a high-collaboration team, ensuring reliable data and enabling the GTM team to identify growth opportunities and react to challenges.
Perks & Benefits
This is a fully remote role with a high level of autonomy, promoting from within for career growth, and a culture focused on speed, efficiency, and trust. Benefits include opportunities for professional and personal growth in a high-performance environment that values action, collaboration, and customer experience. The company emphasizes self-accountability and no hierarchies, allowing for direct impact and fast-paced learning without constant direction.
Full Job Description
About Us
Point One Navigation is building the future of precise location. Our mission is to deliver a unified location platform that enables autonomy, safety, and efficiency across industries from robotics to transportation. We are a high-performance, high-collaboration team that thrives on solving complex problems, moving fast, and delivering impact.
Role Outcome
The Marketing Operations Manager will ensure the GTM team always knows what’s working and what’s not. This role will build and maintain systems that keep campaigns tracked properly, data clean, and results easy to understand. Success in this role means reliable, accurate, and trusted reporting that connects marketing activity to pipeline and revenue.
Immediate Areas of Focus
Maintain full-funnel reporting by channel (from traffic to closed-won/lost) to spot breakdowns early and identify growth opportunities.
Define and report on channel-specific KPIs to show clearly what’s working and where to adjust.
Own and optimize GTM systems (Hubspot, Google Ads, GA, Copilot, LI, etc.) through automation, integration, and data hygiene
Keep GTM initiatives on track by balancing structure with the agility to react to new challenges and opportunities as they come up
Support self-service reporting and dashboards, so the team can quickly answer “what’s working?”
Build an understanding of our customer journeys, helping shape targeting, segmentation, and campaign timing.
Qualifications
Is an individual contributor who can own systems and reporting independently without constant direction
Is energized by digging into data, finding patterns, and turning numbers into clear answers
Cares deeply about data accuracy and has experience establishing data hygiene processes across multiple systems
Can identify what tools, automation, and processes the team needs to scale efficiently
Has experience building in HubSpot or is eager to learn it deeply as our primary system
Our Cultural Foundation
At Point One, our cultural and operating design is built around one guiding principle: we must move with extreme speed and efficiency of effort to stay in a leadership position.
This environment gives people a high level of autonomy and the ability to make a real impact. It also challenges every team member to grow — both professionally and personally. Because we focus on promoting from within rather than relying on external hiring, the opportunities for advancement are tremendous for those who seek them.
That said, growth only comes from delivering in the present. What matters most is the job to be done today, not the job you want tomorrow. When we all focus on today’s outcomes with excellence, the path to greater responsibility and growth naturally follows.
We think about our culture in two dimensions:
How We Show Up Every Day
These are the behaviors we expect every team member to bring to work — the foundation of being a consummate, high-output teammate:
Trust / Assume Best Intent — Trust allows us to move fast. When we start from trust, we spend no time second-guessing or looking for ulterior motives and thus focus all our energy on acting.
High Output, Action Oriented — Our default posture is “yes.” We bias toward action and deliver results quickly, knowing that speed and efficiency compound into impact as we unblock others around us.
Divine Discontent — We’re never satisfied with the status quo and are self-motivated to improve ourselves, our work, and our company. We actively seek feedback in real-time to shorten improvement cycles.
No Ego, One Team — Collaboration without ego creates leverage. When we win as one team, we eliminate friction and move faster together.
Self Accountability — Taking ownership is the straightest line to learning, self-improvement, and correcting our course of action. And blaming others around us is a fast path to destroying trust.
Operating Principles
These are the systems and norms that amplify speed and efficiency at the company level:
Edge Innovation — We bias toward action over approval. Experiment, decide, and move — failure is just a step toward faster learning.
No Hierarchies — We practice self-prioritization and go direct to the source. Flattening layers reduces drag and maximizes autonomy.
Customer Experience First — We optimize for the end-to-end customer outcome, not functional or departmental efficiency. This focus cuts waste, aligns priorities, and ensures we spend effort where it matters most.
If this role sounds like a fit, we’d love to hear from you. Apply below and join us in shaping the future of precise location.
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