Lifecycle Marketing Associate
Role Overview
As a Lifecycle Marketing Associate at Solace, you will execute and monitor patient lifecycle campaigns, design A/B tests, and manage operational email workflows. This individual contributor role involves cross-functional collaboration with Marketing, Product, and Customer Support teams to drive engagement and conversion. You will report to the Head of Lifecycle Marketing and focus on refining messaging and ensuring operational excellence.
Perks & Benefits
This is a fully remote position within the United States, offering flexibility in work location. The company culture is mission-driven, intense, and fast-paced, ideal for those seeking growth and impactful work in a lean startup environment. Career development is emphasized through opportunities to stretch skills and work with a dedicated team, though specific benefits like health insurance are not detailed but can be assumed based on typical tech startups.
Full Job Description
Solace is a healthcare advocacy marketplace that connects patients and families to experts who help them understand and take charge of their personal health
About the Role
As a Lifecycle Marketing Associate at Solace, you'll be involved in every facet of communicating with our patients and advocates at the highest level. This encompasses day-to-day operations across lifecycle marketing, including tracking and executing cross-functional project workflows; developing and maintaining trackers, documentation, and calendars; coordinating stakeholder communication; and owning operational email requests from intake through launch.
This individual contributor role is for the ambitious, the curious and those who don't shy away from feedback. You will report directly to our Head of Lifecycle Marketing.
About Solace
Healthcare in the U.S. is fundamentally broken. The system is so complex that 88% of U.S. adults do not have the health literacy necessary to navigate it without help. Solace cuts through the red tape of healthcare by pairing patients with expert advocates and giving them the tools to make better decisions—and get better outcomes.
We're a Series B startup, founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and Signalfire. Our fully remote U.S. team is lean, mission-driven, and growing quickly. Solace isn't a place to coast.
We're here to redefine healthcare—and that demands urgency, precision, and heart. If you're looking to stretch yourself, sharpen your edge, and do the best work of your life alongside a team that cares deeply, you're in the right place. We’re intense, and we like it that way.
What You’ll Do
Execute and monitor patient lifecycle campaigns and experimental tests across all phases of the journey, ensuring alignment with strategic objectives.
Design and implement A/B tests and controlled experiments to refine messaging, improve engagement metrics, and maximize conversion outcomes.
Collaborate cross-functionally with Marketing, Product, and Customer Support to drive seamless execution and operational excellence across campaigns.
Oversee and manage operational email workflows, ensuring timely delivery and consistency within the broader lifecycle ecosystem.
Partner with cross-functional stakeholders to perform comprehensive QA across email and SMS communications, safeguarding accuracy, functionality, brand integrity, and regulatory compliance.
Synthesize performance data into actionable insights, leveraging analytics to inform campaign optimization and guide ongoing strategic decision-making.
What You Bring to the Table
A bias toward action and execution. You have an exceptional craving for momentum, and you thrive on timelines that would be unrealistic for most others.
Comfort with ambiguity and a refined palate for controlled chaos.
Intuition on what it takes to create delightful, consumer-oriented experiences to not only acquire customers, but retain them.
Great communication skills that help you work across departments to make marketing visions come to life.
2+ years of professional experience in consumer lifecycle, email, or other marketing roles
Project coordination or project management experience—especially in cross-functional environments involving marketing, product, data, or content stakeholders
Familiarity with email marketing tools or CRM platforms (we use Customer.io), and working with complex segmentation or personalization logic
Able to organize and work with performance data through experience pulling reports and metrics for tracking and analysis
Comfortable diving into the details and handling foundational work that ensures nothing slips through the cracks, so the team can operate efficiently and effectively
Highly organized and able to manage multiple projects and deadlines at once, with strong attention to detail and a proactive approach to identifying and helping resolve issues early
Experience creating or evolving trackers, documentation systems, or project calendars to support operationally complex marketing programs
Understanding of personalization strategies in CRM programs, such as dynamic content blocks, conditional logic, Liquid, or lifecycle journey mapping
Familiarity with A/B testing and hypothesis-driven email experimentation
Applicants must be based in the United States.
Up for the Challenge?
We look forward to meeting you.
Fraudulent Recruitment Advisory: Solace Health will NEVER request bank details or offer employment without an interview. All legitimate communications come from official solace.health emails only or ashbyhq.com. Report suspicious activity to recruiting@solace.health or advocate@solace.health.
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