Lead Creative Producer
Role Overview
This senior-level Lead Creative Producer role involves strategic creative leadership in performance marketing, focusing on designing and executing long-term creative strategies to drive scalable growth. Day-to-day responsibilities include leading a team of creative producers, generating innovative concepts for platforms like Meta and TikTok, and owning key performance metrics such as ROAS and CPA. The hire will impact global health and wellness by enhancing user acquisition and profitability through data-driven creative innovation.
Perks & Benefits
The role is fully remote, with the possibility to relocate to company hubs in Cyprus, Poland, or Spain, offering flexibility in location. It provides opportunities for career growth through leadership of a multidisciplinary team and integration of AI-driven systems, fostering a culture of experimentation and ownership. Benefits include working in a global health-tech environment with a focus on wellness, though specific details like time zone expectations or additional perks are not explicitly stated but typical for remote tech roles.
Full Job Description
Who Are We?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.
Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.
If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.
What We're Looking For
This role is for someone who thrives at the intersection of creativity, data, and leadership - someone who understands that in performance marketing, the right creative concept can unlock massive growth. If you’re passionate about building systems, leading talent, scaling winners, and using data to guide every decision, this is your role.
Key Areas of Responsibility
Strategic Creative Leadership
Design and execute a long-term creative strategy focused on profit and scalable performance.
Identify growth opportunities and high-potential formats across Meta, TikTok, and other paid acquisition platforms.
Implement new frameworks, tools, and AI-driven systems to accelerate and automate creative output.
Lead cross-functional collaboration between creative, UA, product, and analytics teams.
Creative Direction & Innovation
Build a high-volume ideation system to ensure a constant stream of fresh, testable concepts.
Generate and validate innovative creative ideas aligned with channel needs, trends, and business goals.
Supervise, guide, and review creative output across video, static, UGC, and hybrid formats.
Ensure policy compliance across all platforms and proactively manage risk.
Analyze competitive landscape and market trends to fuel forward-thinking creative strategy.
Performance Ownership
Own key creative KPIs including ROAS, CPA, success rate, and profit per creative.
Establish clear benchmarks and success criteria for every concept tested.
Extend lifespan of top-performing creatives through adaptation, reformatting, and scaling.
Collaborate with UA managers to integrate creative learnings into campaign strategy.
Continuously improve average profit per creative through trend-driven iteration.
Team Leadership & Process
Lead and grow a team of creative producers, fostering a culture of ownership, experimentation, and performance.
Mentor team members and provide feedback that supports growth and high standards.
Build resilient production pipelines that support fast-paced iteration without compromising quality.
Drive knowledge-sharing and scalable best practices across the team.
Required Skills & Experience
3+ years in a creative leadership or production role within a performance marketing environment.
Strong background in ideating creatives for Meta, TikTok, and other performance platforms.
Proven success in developing concepts that directly impacted user acquisition and ROI.
Experience with UGC-style content, motion graphics, and performance-first storytelling.
Analytical mindset and ability to read raw performance data and extract creative insights.
Deep understanding of creative testing and iteration.
Excellent communication and leadership skills with experience in managing multidisciplinary teams.
High level of independence and ownership.
Advanced English.
Bonus Qualities
Passion for health, fitness, and wellness tech.
Familiarity with mobile apps, subscription products, or consumer tech.
Experience integrating AI into creative workflows.
Ready to revolutionize the way we communicate wellness? Join us and be a vital part of our health-tech journey.
With possibility to relocate to our hubs in CY, PL, ESP
Check out some of our products
Muscle Booster — musclebooster.fitness
Yoga-Go — yoga-go.fit
WalkFit - http://walkfit.pro
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