Klaviyo Lifecycle Marketing Manager
Role Overview
This mid-level role owns email and SMS lifecycle marketing for a high-growth e-commerce brand using Klaviyo. Day-to-day tasks include building automated flows, segmenting customers, A/B testing, monitoring deliverability, and reporting on retention metrics like LTV and repeat purchase rate. The hire will directly impact customer retention and revenue growth by optimizing the entire lifecycle communication strategy.
Perks & Benefits
Fully remote position with flexible work arrangements. Opportunity to work with a high-growth e-commerce brand and own a critical revenue-driving function. Collaborative environment with creative and merchandising teams, and potential for career growth through ownership of key retention metrics.
Full Job Description
We are hiring a lifecycle marketer to own retention for a high-growth e-commerce brand. This role is centered on hands-on Klaviyo execution: segmentation, automated flows, campaign planning, deliverability, testing, and clear reporting tied to repeat purchase rate, LTV, and contribution margin.
Responsibilities
• Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis.
• Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows.
• Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage.
• Maintain a disciplined A/B testing roadmap across subject lines, offers, content, timing, frequency, and flow logic.
• Monitor deliverability, list growth, consent, suppression, and sender reputation; resolve issues before they affect revenue.
• Partner with creative and merchandising teams to turn imperfect inputs into on-brand campaigns quickly.
• Produce weekly reporting on revenue, conversion, repeat purchase, LTV, unsubscribe rate, spam rate, and flow health.
Requirements
• 3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand.
• Deep hands-on Klaviyo experience, including custom properties, event triggers, flow logic, segmentation, and reporting.
• Strong Shopify fluency and familiarity with the surrounding e-commerce stack.
• Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution.
• Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence.
Helpful but not required
• Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral tools.
• Experience improving deliverability or migrating a large account into Klaviyo.
• Examples of flows, campaigns, or retention programs that materially improved LTV or repeat purchase rate.
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