Head of Performance Marketing (100% Remote) — Bluewater Travel

Headquarters: United States URL: https://www.bluewaterdivetravel.com

Bluewater Travel, a leading global dive & nature travel agency, is searching for a hands-on, data-driven Head of Performance Marketing to own our digital ad campaigns, email marketing, and conversion funnels. This is your chance to build world-class marketing systems while working with a team that explores the world's most incredible destinations. About Bluewater Travel We're one of the top global dive & nature travel companies, helping divers book adventures to 100+ destinations. Our passionate team loves the ocean and creating unforgettable experiences. We have team members in all 6 continents. What You'll Own This is a senior, hands-on role. Meta & Google Ads

Build and optimize campaigns for leads and bookings

Manage monthly ad budgets and scale what works

Run creative tests (video, UGC, reels, static images)

Improve CPL, CPA, and conversion rates month over month

Own all Search, Performance Max, and YouTube campaigns

Restructure accounts, test keywords, improve Quality Scores

Drive high-intent leads for dive trips and group expeditions

Email Marketing

Segment lists

Build automated flows

Track real revenue impact

Reduce drop-off and re-engage past clients

Conversion Optimization

Collaborate with our design/dev team

Analyze analytics, heatmaps, user behavior

Improve lead form completion rates

Strategy & Reporting

Monthly reporting

Budget planning

Creative brainstorming

Data-driven decisions

What We're Looking For Required: 5+ years running Meta & Google Ads, email marketing hands-on Experience managing significant ad budgets in travel, e-commerce, or lead-gen Proven improvements in ROAS, CPL, CPA, CTR (with numbers) Ability to build campaigns from scratch - strategy + execution Strong analytical thinking Strong experience with landing page optimization, A/B testing & funnels Comfortable with autonomy, fast decisions, and startup-style work Able to attend video meetings during Pacific Time business hours and maintain responsive communication Fluent English Bonus Points:P You re a certified scuba diverP You ve worked in travel, tourism, or adventure brandsP You re obsessed with data, analytics, and improving ROIWork Style: This is a high-ownership, results-driven role. Expect many weeks to be above 40 hours and to stay engaged outside traditional hours when campaigns demand it launches, optimization sprints, or when issues arise. We move fast and reward performers who do whatever it takes to hit aggressive growth targets. Why You'll Love This Role

$55K - $85K USD annual compensation (base + performance bonuses, depending on experience & results) plus dive travel perks.

100% remote live anywhere. No citizenship requirement.

Travel perks to experience destinations firsthand

Work with a small team where your impact is huge

Small team, fast decisions, no bureaucracy

Build marketing for a brand that people genuinely love. We have over 500 five-star reviews on Google.

You ll produce measurable results. You ll grow the brand.You ll also get to talk about manta rays, safaris, reefs, sharks, dive resorts and liveaboards every week. Life is short, why not do work you actually enjoy? How to Apply Every applicant MUST complete our application form. Apply here: https://forms.gle/Vx5RVJUS9zJaN8Vj8 If you want the role, the form is your chance to shine. Be specific, be honest, be real.

To apply: https://weworkremotely.com/remote-jobs/bluewater-travel-head-of-performance-marketing-100-remote-bluewater-travel