Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.
About the role:
We're seeking a data-driven Head of Growth Marketing to accelerate user and revenue growth across Replit's consumer and business segments. You'll be the strategic architect and hands-on executor of our full-funnel growth initiatives, spanning both B2C (entrepreneurs, builders, students, hobbyists) and B2B (teams,, enterprises) audiences.
This role combines the analytical rigor of performance marketing with the creativity needed to reach diverse builder communities worldwide. You'll design scalable acquisition strategies, optimize complex conversion funnels, and build the growth infrastructure that turns Replit's vision of democratized software creation into measurable business outcomes.
Working in marketing, at the intersection of product, engineering, and business strategy, you'll own growth initiatives from ideation through measurement and iteration. This is an opportunity to shape how millions of future software creators discover and engage with AI-powered development tools.
In this role you will:
Multi-Channel Growth Strategy
Design and execute integrated growth campaigns across both B2C and B2B funnels, understanding the unique needs of individual creators vs. institutional buyers
Own strategic development and tactical execution across core performance channels: paid search, YouTube, social media, programmatic advertising, SEO, email marketing, and emerging AI-driven acquisition channels
Identify, test, and scale new acquisition channels
Develop channel-specific strategies that speak to different creator personas: from complete beginners building their first apps to experienced enterprise leaders looking for faster workflows
Performance Marketing & Analytics
Launch and optimize global paid acquisition campaigns across search, social, influencer partnerships, and programmatic channels with significant budget responsibility
Build and refine attribution models that capture the complex, multi-touch journeys of creators who might discover Replit through educational content but convert weeks later for a specific project
Partner with data science and engineering teams to implement measurement frameworks that track everything from first code execution to team collaboration adoption
Develop sophisticated testing frameworks for creative, messaging, and landing page optimization across diverse creator segments
Lifecycle Marketing & Retention
Design and execute lifecycle marketing programs that guide creators from their first "Hello, World" through advanced AI-assisted app deployment
Build automated nurture sequences that adapt to different learning paths—whether someone's building their first website or deploying enterprise infrastructure
Optimize in-product conversion flows, onboarding experiences, and feature adoption campaigns that showcase Replit's AI capabilities
Create expansion campaigns that help individual creators discover team features and introduce teams to enterprise capabilities
Cross-Functional Growth Operations
Collaborate closely with product teams to identify and optimize growth opportunities within Replit's core platform experience
Partner with engineering to build growth infrastructure, marketing automation systems, and experimentation frameworks that scale with our rapid growth
Work with sales and customer success teams to align marketing qualified leads with sales processes, particularly for B2B segments
Support content and community teams with data-driven insights about what resonates with different creator segments
Required skills and experience:
7+ years of growth marketing, performance marketing, or growth product experience at high-growth technology companies
Proven track record scaling paid acquisition channels with budgets of $1M+ annually
Experience marketing to both consumer and business audiences
Background working with complex, multi-stakeholder buying environments
Nice to have:
Experience marketing developer tools, coding education platforms, or AI-powered software
Background in growth at companies with both a PLG and SLG motion
Experience with community-driven growth, creator marketing, or developer advocacy
Understanding of AI/ML products and emerging technology categories
Track record implementing account-based marketing for technical B2B audiences
What we value:
Problem-solving mindset: Ability to approach complex operational challenges systematically and devise effective solutions
Self-directed and autonomous: Capable of working independently while collaborating effectively with cross-functional teams
Strong communication skills: Ability to explain complex technical concepts to both technical and non-technical audiences
Continuous learning: Passion for staying current with industry best practices and new technologies
Focus on automation: Strong belief in automating repetitive tasks and building self-healing systems
This is a full-time role that can be held from our Foster City, CA office. The hybrid role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include:
💰 Competitive Salary & Equity
💹 401(k) Program
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🚗 Commuter Benefits
📱 Monthly Wellness Stipend
🧑💻 Autonoumous Work Environement
🖥 In Office Set-Up Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
☕ In Office Amenities
Want to learn more about what we are up to?
Meet the Replit Agent
Replit: Make an app for that
Replit Blog
Amjad TED Talk
Interviewing + Culture at Replit
Operating Principles
Reasons not to work at Replit
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
