Head of eCommerce (US)

This is a fully remote role.

About the Role

We’re hiring a Head of eCommerce to own and scale our Shopify ecommerce business as we expand beyond prescription products into a full non-Rx wellness experience, including supplements and skincare.

This role reports directly to the founders and C-suite and will lead the buildout and growth of our broader ecommerce ecosystem across multiple 9-figure telehealth brands. You’ll operate in a fast-moving startup environment—with substantial traffic, significant paid media investment, and the ambition and resources of a mature company.

This is not a maintenance or coordination role. We’re looking for a proven ecommerce operator who has scaled a high-volume Shopify business, understands how performance marketing and conversion architecture intersect, and can drive measurable impact across revenue, CAC, AOV, conversion rate, subscription growth, and retention.

You’ll begin as a hands-on owner—overseeing Shopify, subscriptions, integrations, and marketplace channels—and evolve into building and leading a high-performing ecommerce team as revenue scales.

Your Responsibilities

Ecommerce Ownership & Performance

• Own and operate the Shopify storefront end-to-end

• Manage complex catalogs (multi-SKU, bundles, subscriptions via Recharge)

• Oversee integrations across apps, analytics, fulfillment, and tax systems

• Own core ecommerce KPIs: revenue, conversion rate, AOV, CAC, retention, and checkout completion

• Drive measurable improvements through CRO, landing page optimization, and A/B testing

Paid Traffic & Lifecycle Alignment

• Partner with paid media teams in driving traffic to Shopify

• Optimize storefront and landing pages to improve paid performance and reduce CAC

• Collaborate on lifecycle marketing (abandoned cart, upsells, subscription retention, product launches)

• Ensure ecommerce infrastructure supports promotional campaigns and scaling traffic

Multi-Channel & Marketplace Expansion

• Oversee Amazon channel performance (required)

• Support expansion into additional marketplaces

• Ensure operational consistency and profitability across all ecommerce channels

Team Leadership & Cross-Functional Execution

• Directly manage Shopify development resources and coordinate with design and marketing

• Coach and develop team members while raising standards of execution

• Build structure, accountability, and scalable processes

• Grow and lead the ecommerce team as revenue scales

Strategic Growth & Expansion

• Lead the launch of our full non-Rx ecommerce experience (supplements & skincare)

• Expand product offerings and build scalable systems for growth

• Partner wiship, product management, or DTC operations

• Experience scaling ecommerce businesses in fast-moving, startup environments

• Have owned and operated a high-volume Shopify store, ideally generating $5M+ in annual revenue

• Have partnered closely with paid media teams managing significant ad budgets ($100K+ monthly) and understand how traffic performance connects to storefront conversion

• Deep, hands-on experience within the Shopify platform (themes, integrations, subscriptions, troubleshooting, and platform setup)

• Direct experience with subscription products, ideally using Recharge

• Experience leading Shopify development resources and working closely with design, marketing, and growth teams

• Strong understanding of lifecycle marketing, retention systems, and subscription optimization

• Experience managing Amazon marketplace operations (required); exposure to additional channels such as Walmart marketplace, google shopping, iHerb, etc is a plus

• Ability to track and clearly articulate key KPIs and outcomes and how your work directly impacts metrics such as CAC, AOV, conversion rate, retention, and LTV

• Comfortable operating as a hands-on leader while building and scaling a teamth founders and C-suite to shape ecommerce strategy
  

Who You Are

5–10 years of experience in ecommerce leader

What’s in it for you?

• As full-time member of our team, you’ll enjoy:

• Flexible working hours

• Work wherever you choose.

• Unlimited Paid Time off

• Paid non-working holidays per country of residence.

• Fun and casual work environment.

• We are a diverse, global team!

Equal Employment Opportunity

Homera Health is an equal opportunity employer. We are committed to providing fair and equitable employment opportunities to all qualified individuals, regardless of race, color, religion, sex, gender identity or expression, sexual orientation, pregnancy, age, national origin, disability (physical or mental), military or veteran status, genetic information, or any other legally protected status.

This commitment applies to every aspect of employment, including recruitment, hiring, training, promotion, demotion, transfers, leaves of absence, and termination. Homera Health takes all reports of discrimination, harassment, or retaliation seriously and investigates such matters promptly and thoroughly.