Head of Customer Marketing & Advocacy

About AirOps

AirOps helps brands get found and stay found in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems to win visibility across traditional and AI search with one durable advantage: quality.

Thousands of marketers use AirOps to see how their brand shows up across the new discovery landscape, prioritize the highest-impact opportunities, and create accurate, on-brand content that earns citations from AI platforms and trust from humans. We are building the platform and profession that will equip a million marketers to lead the next chapter of marketing, where creativity and intelligent systems work together and quality becomes the strategy that lasts.

AirOps is backed by Greylock, Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, Alt Capital, and more than a dozen top marketing leaders, with hubs in San Francisco, New York, and Montevideo.

Job Brief

We’re hiring a Customer Marketing & Storytelling Lead to turn our customers into our loudest champions. This is a highly visible, hands-on role focused on capturing and amplifying the stories of our best customers and community members — and building the engine that scales that advocacy over time.

You’ll be the single-threaded owner for customer storytelling, advisory board programming, and advocacy motions that create measurable word-of-mouth impact. This means rolling up your sleeves to interview customers, produce content, and host CAB sessions — while also laying the foundations for scalable programs that grow with us.

Your north star: make our customers the heroes of the AirOps story and turn those stories into an engine for trust, visibility, and pipeline.

Responsibilities:

Customer Storytelling

• Lead interviews and craft short-form videos, testimonials, and case studies.

• Build a repeatable storytelling pipeline tied to launches and GTM plays.

• Partner with Demand Gen to amplify stories across channels.

Customer Advocacy & CAB

• Own the Customer Advisory Board: recruiting, engagement, quarterly sessions.

• Keep top customers engaged year-round, not just during events.

• Turn CAB insights into fuel for launches, content, and GTM strategy.

Community Activation

• Identify and activate advocates in our content engineer community.

• Design programs that drive launch participation and organic amplification.

• Collaborate with Events to create high-impact IRL touchpoints.

Program Building

• Operate hands-on in early phases, then scale with playbooks and vendors.

• Track engagement and content pipeline with operational rigor.

Metrics

• 3 customer stories + 5 quotes per Tier 1 launch.

• Increased community activation and word-of-mouth volume.

• CAB becomes a consistent advocacy and feedback channel.

Qualifications

• 5+ years of experience in customer marketing, brand storytelling, or advocacy roles, ideally in B2B SaaS or a high-growth environment.

• Proven ability to develop and produce compelling content — particularly short-form video, testimonials, and written stories.

• Strong track record of building or scaling customer advocacy programs (CABs, community engagement, ambassador programs, or similar).

• Deep experience working cross-functionally with product, marketing, sales, and community teams.

• Exceptional communication and storytelling skills — both written and on camera.

• Resourceful and scrappy operator who can build the program from the ground up before scaling with additional resources.

• Passion for making customers the hero and using storytelling to drive real business outcomes.

Our Guiding Principles

1. Extreme Ownership

2. Quality

3. Curiosity and Play

4. Make Our Customers Heroes

5. Respectful Candor

Benefits

• Equity in a fast-growing startup

• Competitive benefits package tailored to your location

• Flexible time off policy

• Parental Leave

• A fun-loving and (just a bit) nerdy team that loves to move fast!