市场产品传播 / GTM Marketing Lead

This listing is synced directly from the company ATS.

Role Overview

This senior-level GTM Marketing Lead role involves hands-on execution of go-to-market strategies for AI consumer devices, primarily targeting US and EU markets. The position requires planning and running paid advertising across platforms like Google and Meta, building partnerships, and analyzing campaign data to optimize acquisition performance. The hire will work closely with engineering and design teams to ensure accurate product messaging and drive real growth through practical marketing initiatives.

Perks & Benefits

This is a fully remote position with a focus on US and EU markets, suggesting flexible time zone arrangements. The role offers opportunities for career growth through hands-on experience with global market expansion and partnership development. While specific benefits aren't detailed, typical remote tech roles often include flexible schedules, professional development opportunities, and a results-driven culture focused on measurable impact.

Full Job Description

我们打造用于与 AI 智能体交互和下达指令的消费级硬件设备。

该角色负责全球市场的产品推广、增长执行和合作拓展,重点面向美国和欧洲市场,而非中国本土市场。

我们面向全球市场设计和销售产品,第一款产品是一枚用于快速语音记录和智能体交互的 AI 智能戒指。该职位需要具备实际的市场执行能力,而不仅仅是品牌或内容。

工作职责

• 负责全球(US / EU)市场的推广策略与执行

• 规划并执行付费广告投放(如 Google、Meta、X 等)

• 建立并推进渠道合作、品牌合作和生态伙伴关系

• 支持产品发布、定价策略和市场进入计划

• 分析投放与转化数据,持续优化获客效率

• 与工程和设计团队紧密合作,确保对外信息准确、专业

• 参与官网、邮件、社媒等对外渠道的内容规划

任职要求

• 市场、增长或相关领域经验

• 有面向海外市场(尤其是 US / EU)的实操经验

• 熟悉付费广告、合作渠道或增长实验

• 具备数据分析和结果导向思维

• 英文书面与口头沟通能力强

We build consumer devices to interface with and command AI agents.

This role owns go-to-market execution, growth, and partnerships for global markets, with a primary focus on the US and Europe, not China.

We design and sell products for the global market, starting with an AI smart ring for fast dictation and agent interaction. This role requires hands-on experience driving real growth, not just brand or content.

Responsibilities

• Own go-to-market strategy and execution for US / EU markets

• Plan and run paid advertising across channels such as Google, Meta, and X

• Build and manage partnerships, channels, and ecosystem relationships

• Support product launches, pricing, and market entry strategy

• Analyze campaign and funnel data to optimize acquisition performance

• Work closely with engineering and design to ensure accurate messaging

• Contribute to website, email, and social channel planning

Requirements

• Experience in marketing, growth, or a related role

• Hands-on experience marketing to US / EU audiences

• Familiarity with paid acquisition, partnerships, or growth experiments

• Strong analytical and execution mindset

• Strong written and spoken English

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