GTM Associate, London
Role Overview
This is a junior to mid-level Sales Development Representative role focused on outbound prospecting to drive growth for an AI startup. Day-to-day responsibilities include executing personalized outreach campaigns, managing high-volume interactions to book meetings, and collaborating with Sales and Marketing teams. The hire will play a foundational role in establishing the company's presence in London and Europe, impacting market expansion and customer acquisition.
Perks & Benefits
The role is based on-site in London, offering the opportunity to be a founding member of the local office and shape go-to-market strategies. While not explicitly remote, it involves high-volume outreach with flexibility in execution, and career growth is implied through collaboration with teams and scaling efforts in a venture-backed startup environment.
Full Job Description
Profound is on a mission to help companies understand and control their AI presence. As a Sales Development Representative, you will be on the front lines of our growth efforts, driving outbound prospecting, booking high-quality meetings, and shaping how Profound engages new customers. You will work closely with Sales and Marketing to run thoughtful, high-impact outbound campaigns and help define how companies first experience Profound in a rapidly evolving AI landscape. This is not a traditional SDR role.
What you’ll do
Drive outbound initiatives by identifying and engaging high-potential prospects across key industries
Execute personalized, structured outreach campaigns to generate qualified meetings and pipeline
Manage high-volume outreach with precision while maintaining quality, follow-up, and message consistency
Collaborate closely with Sales and Marketing to refine targeting, messaging, and go-to-market experiments
Help shape outbound playbooks and prospecting approaches as the team scales
Who you are
Intelligent, persistent, and self-motivated, with a strong interest in cold outbound and sales development
Highly coachable and open to feedback, eager to continuously refine your approach
Comfortable managing high-volume, high-quality interactions and resilient in the face of rejection
Detail-oriented and thoughtful in personalizing outreach so prospects feel genuinely understood
Motivated by learning the full sales cycle and working toward becoming an Account Executive over time
Location
This is an on-site role based in our London office, designed for builders who thrive on speed, iteration, and meaningful impact.
For this role, the expected base salary is $60K GBP, before commission, with $80K GBP on-target estimate. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.
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