Growth Marketing Manager
Role Overview
This mid-level role involves executing integrated marketing campaigns, managing marketing automation tools like HubSpot and Clay, and optimizing demand generation programs for B2B SaaS. The Growth Marketing Manager works closely with the GTM team to drive pipeline, handle lead routing, and run growth experiments, directly impacting sales-qualified lead flow and conversion. Responsibilities include campaign execution across email and paid media, landing page management, and performance monitoring to enhance retention and revenue for e-commerce brands.
Perks & Benefits
The company is remote-first with opportunities for in-person connections through annual offsite retreats in locations like Park City or Mexico, fostering a collaborative and celebratory culture. While time zone expectations are not specified, typical remote flexibility is implied, and the role offers career growth through hands-on experience with advanced marketing tools and cross-functional collaboration. Benefits likely include standard tech perks such as health insurance and professional development, given the focus on teamwork and scaling in a high-growth environment.
Full Job Description
Who We Are:
Stay AI helps high-growth ecommerce brands build, scale, and optimize subscription programs. We work with leading Shopify brands to drive subscriber growth, retention, and revenue through smarter lifecycle strategies.
As we scale, the biggest opportunity is going deeper with our highest-value customers—not just supporting them, but actively improving their retention performance
Our Culture:
We are dedicated to our work, but equally committed to celebrating our achievements. Collaboration is at the heart of everything we do, as we firmly believe in the power of teamwork. While we are remote-first as a company, we try to create opportunities to meet each other. That's why we organize annual offsite retreats in the beautiful setting of Park City or Mexico!
Who You Are:
Stay AI is looking for a hands-on, technical-minded Demand Generation and Growth Marketing Manager to help drive pipeline across key segments. You’ll play a critical role in executing integrated marketing campaigns, managing our marketing automation tools, and keeping the engine of our demand generation programs running smoothly.
Reporting to the CEO, you’ll work closely with the GTM team to launch and optimize campaigns that create and capture demand, manage marketing CRM/ABM tools, and ensure sales-qualified leads are flowing and converting.
If you're a growth marketer who thrives on making things happen, loves experimenting, and is performance-driven, this role is for you.
What You'll Do:
Campaign Execution: Collaborate with the CEO and agency partners on campaign planning, development, and execution across email, paid media, webinars, events, and experimental channels.
Marketing Tech & Operations: Own the day-to-day management of our marketing stack (Clay, HubSpot, Chili Piper, etc.), ensuring accurate setup, data hygiene, and campaign execution across platforms.
Landing Page & Form Management: Build and update landing pages, lead forms, and workflows to support campaign launches and lead capture efforts.
Lead Routing & Attribution: Ensure accurate lead tracking, scoring, and routing to Sales; monitor and troubleshoot issues across the funnel.
Email & Nurture Campaigns: Build and deploy segmented email marketing campaigns, nurture sequences, and lifecycle flows.
Run Growth Experiments: Test and iterate across the funnel, from new channels to optimizing our AI strategy, to find what drives results.
Performance Monitoring: Track and report on campaign performance metrics, such as open rates, CTRs, conversion rates, and pipeline impact, and flag optimization opportunities.
Cross-functional Support: Collaborate with Sales, Partnerships, RevOps, and other Marketing team members to support ABM initiatives and new tool integrations.
Audience Targeting: Utilize firmographic, intent, and engagement data from tools like Clay and ZoomInfo to build and maintain segmented account lists for effective outbound and campaign targeting.
What You'll Bring:
3–5+ years of experience in B2B SaaS demand gen or marketing operations role. Experience in e-commerce SaaS is a huge plus.
Experience across a number of demand generation tactics, including paid media, email marketing, SEM, SEO, content syndication, CRO, direct mail, and events
Proficient in ABM tools, Claude Code, Hubspot, and Clay.
Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
Analytical mindset; comfortable looking at performance dashboards and making recommendations.
Excellent written and verbal communication skills.
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