Growth Marketing Lead
Role Overview
This senior role involves leading customer acquisition and retention across Midwest states, including Indiana, Illinois, Michigan, and Iowa, by running experiments across paid, affiliate, and lifecycle channels. As the first US marketing hire, you will act as a bridge between the global team and local customers, handling tasks from designing CRM strategies to managing agencies and budgets. Success is measured by building ROI-positive growth, improving customer quality, and scaling sustainably in a competitive market.
Perks & Benefits
This is a fully remote position based in the Midwest, offering high autonomy, ownership of multi-state go-to-market strategies, and a clear path to VP/GM roles. You'll work with a product-led platform that has UK traction, in a culture that values pushing to win, making others better, and being proactive. Benefits include career growth opportunities and a dynamic startup environment, with typical remote tools like Slack and GSuite for collaboration.
Full Job Description
Smarkets is a sports trading operator challenging the status quo of betting. Our mission: deliver transparency, fair value, and best-in-class technology. Since 2010, our products — the Smarkets Exchange and SBK sportsbook app — have processed over $45bn in trading volume across the UK, US, and beyond.
Now, we’re expanding our US presence, and we’re looking for a Growth Marketing Lead, based in the Midwest to lead that charge.
Why this role?
This is a first-on-the-ground marketing role in the Midwest. You’ll own customer acquisition and retention across Indiana, Illinois, Michigan, and Iowa — building from scratch, experimenting with channels, and acting as the local voice of the business.
It’s a hands-on role: one week you’re designing and testing a retention journey in Dotdigital; the next you’re briefing affiliates, localizing messaging for Indiana, or planning brand activations. You’ll be the bridge between our global team and US customers — scrappy, data-driven, and product-minded.
Success here means building ROI-positive growth, improving customer quality, and scaling sustainably in a highly competitive space.
What you’ll do:
- Own acquisition
+ retention across Midwest states
- Run CAC/LTV experiments across paid, affiliate, lifecycle
- Localize brand
+ partnerships
- Drive CRM + lifecycle strategy
- Shape GTM roadmap with Product- Manage agencies
+ budgets
- Act as first US marketing hire
→ VP/GM trajectory
About you
- 5+ yrs in performance/growth/acquisition with channel ownership
- Sports betting / DFS / mobile gaming / ticketing background
- Product-first mindset- Startup/small-division experience
- Proven CAC/LTV, ROI-positive track record
- Strong with data/analytics
- Comfortable tactical + strategic
- High autonomy & ownership
Tools & Stack:
DotDigital (or similar CRM), analytics (Kibana, Sisense, Lightdash), workflow (Gitlab, Jira, Slack, GSuite)
Our values:
· Push to win
· Make others better
· Give a shit
· Be a pro
· Bring the energy
What you’ll get:
flagship career opportunity, ownership of multi-state GTM, autonomy, product-led platform with UK traction, path to VP/GM.
⚡ Ready to build the next big US sports brand?
Apply now and be part of Smarkets’ US debut.
Similar jobs
Found 6 similar jobs