Growth Marketer
Role Overview
This mid-level Growth Marketer role involves owning lead generation across all channels, focusing on data-driven targeting and funnel optimization to drive measurable revenue. The hire will work directly with founders in a fast-paced, high-growth startup environment, responsible for identifying profitable segments and flooding the pipeline with leads. Impact includes directly correlating lead generation efforts to company revenue growth, with a hands-on approach to testing and iterating on strategies.
Perks & Benefits
The role is remote with a preference for candidates based in or willing to relocate to San Francisco, implying some in-office expectations. Benefits include health, dental, and vision insurance, commuter benefits, team meals and snacks, and performance bonuses with equity. The culture is startup-focused, offering direct collaboration with founders, no approval chains, and opportunities for ownership and rapid career growth in a high-growth company.
Full Job Description
The Problem
36 million businesses in America need insurance—it’s not optional. 77% are underinsured. 40% have no coverage at all. The distribution system failed them: too slow, too opaque, too confusing.
Over 90% of commercial insurance is still human-led. We’re building the inverse: 90%+ AI-led, pushing toward the higher 90s. Not by patching legacy workflows—by building AI that makes humans more effective, improves the customer experience, and eliminates friction at every step.
We’re adding ~1,000 customers per month. We’ve grown 100x since last year. We’re looking to do even more this year—and that’s why we’re hiring.
We’ve cracked the code on profitable unit economics in healthcare, life sciences, education, and hospitality. Now we need someone to flood it with leads.
The Thesis
Your job is to pursue profitable segments relentlessly until Harper dominates mindshare. Find micro-segments with strong unit economics, systematically capture every prospect, and keep the funnel overflowing. Your leads directly correlate to revenue—you’ll see your work convert in real time.
The Role
You’ll own lead generation across every channel that works. This isn’t “support the sales team”—this is build the pipeline that powers the company.
You work directly with founders. No committee. No approval chain. You find them, you flood the pipeline, you measure the outcome.
What You’ll Do
Find and flood — Identify profitable micro-segments and systematically capture every prospect
Drive volume through data — Data-driven targeting, channel optimization, relentless iteration
Own the full funnel — From first touch to sales handoff; optimize backwards from revenue
Iterate continuously — Test channels, kill what doesn’t work, double down on what does
You Might Be a Fit If…
You take ownership without micromanagement
You make decisions based on data, not hunches
You pursue segments with laser focus until that market is yours
You self-direct your learning and optimize continuously
You’ve driven real lead volume that converted to revenue
Requirements
1-3+ years in growth marketing, demand gen, or lead generation
Track record of driving measurable lead volume and pipeline
Strong analytical skills—comfortable with data and funnel metrics
Experience with paid acquisition, outbound, content, or partnership channels
Based in San Francisco or willing to relocate
Nice to Have
B2B, SMB, or high-consideration product experience
Insurance, fintech, or regulated industry background
Marketing automation and CRM experience
Prior startup or high-growth experience
Compensation
Salary: $100,000–$140,000 + performance bonuses & equity
Location: San Francisco, in-office
Benefits
Health, dental, and vision insurance
Commuter benefits
Team meals and snacks
The Process
Founder screen — Initial fit and alignment
Lead screen — Skills and culture fit
Super day — See how you operate in real time
To Apply
If you want to own a piece of the growth engine and flood profitable segments with leads—send your resume and tell us about a channel or segment you’ve dominated.
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