Finance & BizOps, Marketing
Role Overview
This is a mid-to-senior strategic finance role where you will partner with the Marketing team to drive efficiency and ROI through financial planning, unit economics modeling, and performance reporting. You will own the marketing budget, analyze campaign ROI, and integrate AI automation into finance workflows to support B2C growth. The role involves operationalizing measurement, supporting experimentation, and making data-driven investment decisions to maintain unit economics discipline.
Perks & Benefits
This is a fully remote position, likely with flexible hours, though time zone expectations are not specified but may align with company operations. The role emphasizes a modern, AI-native work environment, rejecting manual processes for automation, and offers career growth through strategic impact in a startup-like setting. The culture values a proactive, service-first attitude and equal treatment of all candidates, with English as the primary company language.
Full Job Description
TL;DR | Be the strategic finance partner to our Marketing organization—driving efficiency across Lovable's B2C growth engine through rigorous planning, measurement, and ROI-focused decision support.
What we're looking for
Growth Marketing Strategist: You understand B2C growth mechanics—paid acquisition, organic loops, channel mix, and CAC/LTV dynamics. You can dissect a marketing funnel and partner with Marketing leaders to drive measurable ROI improvements.
Technical & Analytical Authority: You have "Excel expert" modeling chops and data skills (SQL, Hex, BI tools) to gain credibility with Marketing leaders. You translate programs into financial impact with precision.
Service-First Partner: You bring a proactive, "can-do" attitude to every interaction and own the operationally tedious work required for clean handoffs between teams.
Finance & BizOps Experience: 3–6 years relevant experience with high slope. Experience in BizOps, strategic finance, partnerships ops, or consulting is helpful. Startup experience is a plus. Bachelors degree required.
What You'll Do
Drive Marketing Efficiency & Planning: Own the financial operating plan for Marketing—budget allocation, campaign ROI analysis, and investment tradeoffs to fuel B2C growth while maintaining unit economics discipline.
Own Channel-Level Unit Economics: Build and maintain CAC/LTV and payback models by channel, tying spend to cohorts and retention to guide investment decisions.
Operationalize Measurement & Reporting: Create clear, repeatable reporting for Marketing performance (weekly/monthly), including targets, variance analysis, and learnings that translate into action.
Support Experimentation & Forecasting: Partner with Marketing to size tests, set success metrics, and forecast impact on growth and unit economics.
Build an AI-Native Function: Integrate AI agents and automation into the finance workflow, rejecting manual spreadsheet work for modern infrastructure that moves at Lovable's speed.
About your application
Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join.
We treat all candidates equally - if you’re interested, please apply through our careers portal.
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