Event Marketing Specialist
Role Overview
This mid-level role is responsible for executing and optimizing Top Hat's event marketing program, including webinars, trade shows, and the annual user conference. The specialist will manage event logistics, budgets, and vendors, collaborate with marketing, sales, and customer success teams, and drive audience engagement and measurement. The impact is direct: ensuring seamless, high-quality events that generate leads and strengthen customer relationships.
Perks & Benefits
Top Hat offers a flexible, remote-first work environment with a focus on professional development and a supportive culture. Benefits include competitive health coverage starting day one, an innovative PTO policy, and the opportunity to work with cutting-edge technology like generative AI. While the role is remote, occasional travel and evening/weekend work are expected, and Toronto-based candidates may have in-person collaboration opportunities.
Full Job Description
Top Hat is looking for an ambitious, detail-oriented Event Marketing Specialist to support the execution and optimization of our event marketing program, consisting of webinars, trade shows, conferences, and our annual user conference.
The Event Marketing Specialist will work closely with cross-functional partners across Marketing, Sales, and Customer Success to ensure the successful planning, promotion, and execution of events. This role requires a strategic thinker with strong project management skills, creative flair, and a passion for delivering exceptional event experiences.
You Will:
Strategy Execution & Optimization
Execute the event marketing strategy, translating goals and KPIs into concrete event plans
Recommend tactical optimizations based on past event performance (e.g., format changes, channel mix shifts)
Partner with Sales and Customer Success to identify event opportunities, support campus visits, and coordinate post-event lead handoff and follow-up
Event Planning & Execution
Lead logistics for all assigned events, including but not limited to venue selection, booth design, staffing, and vendor management
Build and manage project timelines and budgets to ensure on-time and on-budget delivery
Serve as the primary point of contact for vendors and venues, negotiating terms and resolving issues in real time
Provide planning and logistical support for internal events that foster connection and promote company culture
Content & Promotion
Coordinate event-specific content production with marketing channel owners (email, social, web, creative)
Track deliverable timelines and flag risks before they become blockers
Audience Engagement
Execute pre-, during-, and post-event engagement tactics like lead capture, networking logistics, and attendee communications
Collect and compile attendee feedback
Measurement & Reporting
Track event metrics: registrations, attendee demographics, website traffic, and conversion rates
Build clean, standardized reports for leadership review post-event
Flag notable trends or anomalies in the data
About You:
Minimum two years of event marketing or event operations experience
Proven track record of managing multiple vendors, event budgets, and project timelines simultaneously
Strong attention to detail and comfort working in a fast-paced, deadline-driven environment
Solid written and verbal communication skills for vendor negotiation and cross-functional coordination
Comfortable pulling and organizing event performance metrics into clean reporting
Flexibility to travel and work occasional evenings/weekends for events
Familiarity with project management software, event management software, Salesforce, the Google Workspace and generative AI is considered an asset
Special consideration will be given to Toronto and GTA-based candidates to facilitate in-person collaboration at our Toronto HQ
Why team members love working at Top Hat:
A noble mission that creates meaningful, fulfilling work
A team that cares deeply for customers and for each other
Flexible, remote first work environment
Professional learning and development for all role levels
An awesome and welcoming Toronto HQ
Competitive health benefits that start on day one
A management team focused on performance, growth, engagement and connection
Our winning strategy and market potential
Innovative PTO policy with lots of time and space for self-care
Passionate customers that believe in us—and what we do
A chance to work with new tech like generative AI—and see the customer impact
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