Director, Data Science - Marketing

About the Role

We are looking for a Director-level Data Scientist to own our marketing measurement infrastructure, attribution frameworks and analytics function, as well as serve as the analytical brain behind our marketing investment decisions. You will manage a team of data analysts while staying hands-on: writing the SQL, running the experiment, and presenting the finding.

This is a rare opportunity to own measurement end-to-end where analytics directly drives major revenue decisions. Senior living is a high-consideration, emotionally complex category: long purchase cycles, offline conversion signals, and a consumer making one of the most important decisions of their family's life. The analytical challenges are genuinely hard and genuinely meaningful.

You will be embedded across Marketing, Finance, and Operations, owning complex projects end-to-end, championing data quality, and building self-serve tools that make the whole organization smarter. We need someone with strong business intuition alongside technical depth, who surfaces the next opportunity without being asked: direct visibility with senior leadership, the autonomy to build the function the right way, and a seat at the table when marketing investment decisions are made.

Team Leadership

• Manage and develop a team of data analysts: set priorities, define standards, conduct 1:1s, and build a high-performance analytical culture

• Partner cross-functionally with Marketing, Finance, Technology, and Operations; present findings and roadmap updates to senior leadership

Measurement, Attribution & Testing

• Own end-to-end marketing measurement strategy across paid, organic, referral, and direct channels

• Manage measurement vendor relationships: pressure-test outputs, identify gaps, and push back when needed; you are not building these from scratch but must be able to interrogate them

• Triangulate across MMM, MTA, and Geo Lift to form a unified, defensible view of channel performance. Reconciling conflicting signals is a core part of this job

Reporting, Insights & Data Enablement

• Own Tableau reporting: build and update production-grade dashboards for marketing performance, funnel analytics, and conversion tracking

• Go beyond reporting: proactively surface non-obvious insights, identify conversion levers, and build a roadmap of testing ideas

• Ensure data quality, accessibility, and the democratization of data across the organization

• Build self-serve tools and datasets that empower non-analysts to answer their own questions; champion data quality and governance across the team

• Write complex SQL daily; own data quality end-to-end across projects — training data, test sets, experiment inputs

Requirements

• 5–8+ years in marketing data science or analytics; 2+ years managing a team

• Deep MMM & MTA experience: vendor management, output interrogation, triangulation

• Independent Geo Lift / incrementality test design and analysis

• Expert SQL; Python or R

• Strong stats & ML foundation: regression, classification, time series, experimentation

• Production-grade Tableau

• Communicates complex findings clearly to non-technical executives

• Self-starter; thrives in ambiguity; growth mindset

Compensation:

• Base Salary Range: $190,000 - $225,000

• Management Bonus: 30% of annual earnings

• Benefits:

  • 401(k) plus match

  • Dental insurance

  • Health insurance

  • Vision Insurance

  • Paid Time Off

#LI-AR1

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.