Demand Generation
Role Overview
This is a senior-level Demand Generation Lead role at Perplexity, where you will own the end-to-end demand generation strategy for enterprise and business products. You will architect and operate an AI-native demand engine, design multi-channel campaigns, and partner with Sales and Product Marketing to accelerate pipeline and revenue growth in a high-autonomy, fast-paced startup environment.
Perks & Benefits
The role is fully remote, likely with flexible hours, though some time zone coordination may be needed for team collaboration. It offers high autonomy and ownership in a fast-paced, early-stage startup culture, with opportunities for career growth through building and scaling innovative AI-driven marketing tools and strategies.
Full Job Description
Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.
If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.
RESPONSIBILITES
Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.
WHAT WE’RE LOOKING FOR:
5+ years building and scaling multiple growth channels at a fast paced startup with a proven track record of revenue growth
Experience and deep interest in building homegrown AI-driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
Analytically rigorous: You are deeply data-driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
Thrives in ambiguity: You operate independently with urgency and ownership in fast-paced, early-stage environments where processes are still being defined.
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