CRO Product Associate
Role Overview
As a CRO Product Associate, you'll own the optimization and innovation of digital products across home services websites, focusing on landing pages, lead generation forms, and search-and-compare tools. You'll work autonomously with a cross-functional team of developers, site managers, and designers to drive higher revenue and user conversions through A/B testing and data analysis. This mid-level role involves identifying growth opportunities, managing product roadmaps, and leveraging AI to scale optimization efforts.
Perks & Benefits
This is a fully remote position with a salary range of $65,000–$75,000 USD plus performance bonuses, equity, and standard benefits including health care, retirement, and paid time off. The role offers the chance to work with a dynamic startup team in the home improvement industry and lead AI-driven optimization initiatives. While time zone expectations are not specified, the company culture emphasizes a 'can-do' attitude and collaboration across cross-functional teams.
Full Job Description
Headquarters: United States
Company OverviewAt Modernize (a QuinStreet division) our mission is to simplify home improvement by inspiring motivated homeowners and connecting them with qualified contractors. Our foundation is based on 20 years as a driving force as Home Improvement Leads in online lead generation connecting homeowners with high quality contractors in the $500 billion annually grossing home improvement market. We re working hard on a new brand and new products to cater to homeowners and the most successful contractors in the industry.We re looking for sharp, motivated individuals to join our growing team. Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment. We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor. You ll enjoy our hip, newly renovated office in the heart of downtown with a view of the capital and the downtown skyline.Job CategoryWe are seeking a highly intelligent, data-driven professional to join our team as a Conversion Rate Optimization (CRO) Product Associate. In this role, you ll help own optimizing and innovating digital products across our Home Services websites with the goal of driving higher revenue and user conversions. Your work will span landing pages, lead generation forms, and search-and-compare tools across multiple media channels.We re also excited about the role that AI can play in advancing our optimization efforts. From uncovering deeper insights to enabling more personalized experimentation, AI offers new ways to scale what works, and you ll help lead the charge in putting these ideas into practice. Above all, you ll be focused on creating meaningful value for our customers and homeowners by delivering seamless, high-converting experiences. ResponsibilitiesResponsible for helping to build the web product roadmap and strategy (widgets, lead gen forms and search-and-compare experiences) for external partners alongside account managers, media partners and analytics team.Helping to manage the digital product roadmap and pipeline, overseeing the creation and launch of new products to improve performance, efficiency & scalability of our digital portfolioWorking autonomously with a cross-functional team of developers, site managers, and designers to deliver new products and user flows to improve user engagement and monetization across our network of websitesIdentifying high-growth/high-revenue opportunities and helping to execute on them, A/B testing, measuring them and optimizing their performance across the portfolioBuild reports and dashboards for internal and external stakeholders involved in projects.Communicate results and plan next steps to keep improving site performance and measure the ROI on our efforts.Interacting with cross-functional teams (client managers, engineers, creative, data analysts) and become a resource for other business managersRequirementsBA/BS required in Business, Economics, Marketing or related1+ years of experience in product managementAbility to adapt to different scopes of projects, not limited to only UX projects but also projects surrounding improving product scalability, establishing standard operating procedures (SOP) and launching new technologies.Capability to prioritize projects, while juggling with several parallel work streamsExcellent analytical skills combined with the ability to translate findings into strategic implications. Strong excel & data analysis skills and a willingness to "get your hands dirty" with dataAbility to manage projects and meet tight deadlines across cross-functional groups while keeping all stakeholders involved in a fast-paced environmentExceptional creativity and ability to "push the envelope" in the pursuit of unrealized opportunitiesInitiative, a sense of urgency, and an adaptable "can do" attitude; enthusiasm for challenges and strong work ethicA/B testing/conversion rate optimization experience is preferredThe expected salary range for this position is $65,000 USD to $75,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company s compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits. #LI-REMOTEModernize (a QuinStreet division) is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.Please see QuinStreet s Employee Privacy Notice here.
To apply: https://weworkremotely.com/remote-jobs/modernize-home-services-cro-product-associate
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