CRM Analytics Manager
Role Overview
This senior-level role leads brand performance analysis for a social casino portfolio, conducting deep-dive KPI investigations into churn, LTV, and retention using SQL and advanced analytics. The manager will mentor 3-5 Brand Analysts, bridge business and data science teams to guide ML features, and act as a gatekeeper ensuring balanced growth across all KPIs. Day-to-day, they optimize marketing, bonuses, and P&L while maintaining holistic oversight of acquisition, CRM, and fraud/risk impacts.
Perks & Benefits
Fully remote position with flexible working hours, allowing autonomy to balance high performance and personal well-being. The role offers significant ownership and accountability, driving real P&L results from day one in a flat hierarchy with ego-free collaboration. Career growth is emphasized through continuous learning and full autonomy to shape the gaming portfolio, with contributions directly influencing millions of player experiences. The company values diversity and welcomes candidates from non-traditional backgrounds.
Full Job Description
CRM Analytics Manager
Patrianna is a fast-growing product development company headquartered in Gibraltar, with a globally distributed team delivering cutting-edge solutions in the social gaming space. We're building a world-class operational engine — and seeking talented CRM, fraud & risk, payments, marketing, and player support professionals who excel in dynamic, high-growth environments.
High Pace, High Growth, Real Impact. We believe in smart execution, continuous improvement, and cross-functional collaboration. Our operational teams are data-driven and empowered to make meaningful impact from day one. If you're solution-oriented and passionate about optimizing performance, you'll thrive here.
You'll lead brand performance analysis as the key driver of data insights, uncovering root causes behind KPI shifts to optimize marketing, bonuses, and P&L across our social casino portfolio.
What you'll do:
• Conduct deep-dive KPI investigations (churn, LTV, retention), recommending smarter budget allocation via SQL and advanced analytics
• Lead and mentor 3-5 Brand Analysts, developing them from reporters into strategic P&L owners
• Maintain holistic oversight of Acquisition, CRM, and Fraud/Risk ecosystem impacts
• Bridge Business and Data Science teams, guiding ML features for churn/LTV/propensity models
• Standardize analytical best practices for consistent, high-level strategic output
• Act as brand health gatekeeper, ensuring balanced growth across all KPIs
What we're looking for:
• Proven experience in social gaming/iGaming analytics or commercial roles with P&L responsibility
• Team management experience building strategic thinkers and fostering continuous learning
• SQL proficiency; experience with CRM platforms (Klaviyo, HubSpot), ML applications, and data privacy (GDPR)
• Business owner mentality focused on optimization, efficiency, and taking ownership
• Investigative mindset — you dig deeper into data until hidden truths are uncovered
• Ability to translate complex business needs into technical requirements for predictive modeling
Why you'll love it here:
Growth & Continuous Learning: Shape our gaming portfolio with full autonomy — every challenge sharpens your skills in a dynamic environment where your insights directly influence millions of player experiences.
Ego-Free Collaboration: Lead a high-impact team in an environment of open communication, mutual respect, and flat hierarchy where everyone's input counts.
Ownership & Accountability: Drive real P&L results from day one, building leadership skills through initiative ownership while collaborating across functions.
Purpose & Impact: Your analytical discoveries directly fuel strategic decisions and our rapid growth — making tangible, rewarding impact in the innovative social gaming space.
Flexibility & Rewards: Enjoy meaningful recognition for your contributions and the autonomy to work in ways that suit you, balancing high performance with personal well-being.
Equal Opportunities Statement
We hire based on skills, drive, and ideas — nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier. We welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking.
Diversity fuels our innovation, collaboration, and growth. We're committed to creating an environment where everyone can contribute their best work and thrive.
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