Creative Lead
Role Overview
As a Creative Lead, you will lead the creative process from concept to execution for high-converting paid social campaigns, quarterbacking a team of designers, editors, and marketers. This senior role involves writing direct-response optimized copy and briefs, managing content production, and translating performance data into creative actions to drive conversions for multiple DTC brands. You will mentor the team and ensure creative output aligns with brand strategy and performance goals.
Perks & Benefits
This remote role offers a competitive salary based on experience, a health card for you and one dependent, and benefits like parental leave, paid holidays, and incentives for referrals and perfect attendance. You'll have opportunities for career growth by leading multiple brands, building scalable processes, and using AI tools, while collaborating with a growth-minded team in a performance-driven environment, likely requiring alignment with US time zones.
Full Job Description
Join GrowthAssistant and help top DTC brands craft ad campaigns that don t just look good they sell.= About the RoleWe re on the hunt for a Creative Lead a sharp, strategic thinker who knows how to turn insights into scroll-stopping ideas.You ll lead the creative process from concept to execution, quarterbacking a team of designers, editors, and marketers to deliver high-converting paid social campaigns. Your superpower? Writing killer briefs, giving actionable feedback, and translating brand strategy into content that performs.If you ve ever looked at an ad and thought, I can make that 10x better and here s how, this is your moment.= Compensation & BenefitsBecause leadership deserves recognition =G= Competitive salary based on experience and skill set>z Health card for you + 1 dependent=v Parental benefits<4 Paid leaves & holidays off< Referral & perfect attendance incentives= What You ll Be Doing Creative Strategy & CopywritingWrite direct-response optimized copy and creative briefs for ads, landing pages, and creator shoots. (This is your most critical function.)Ensure every creative aligns with performance goals and brand tone of voice.Translate strategy into actionable direction that drives conversions.< Creative LeadershipLead and mentor designers, editors, and marketers provide feedback that s both clear and empowering.Oversee creative output across multiple DTC brands, ensuring quality, consistency, and performance alignment.Collaborate with project managers, developers, and marketing teams to bring creative ideas to life.= Content Production ManagementShip briefs and manage content production through marketplaces and creator relationships.Handle the end-to-end process: briefing creators, coordinating product shipments, reviewing deliverables, and ensuring timely execution.Maintain a steady rhythm of testing new creatives, reviewing performance, and iterating fast.= Performance & InsightsPartner with strategists to review performance data and translate insights into creative actions.Continuously refine concepts and messaging based on what s converting.< What You ll Need to SucceedMust-Have:3+ years as a Creative Director, Creative Lead, or similar roleBachelor s degree in marketing, visual communication, design, or a related fieldProven experience crafting high-converting ad creatives for paid social (Meta, TikTok, etc.)Excellent communication and writing skills you speak fluent marketing Sharp aesthetic sense and strong attention to detailStrong grasp of DTC principles and what drives consumer actionNice-to-Have:1+ year in an e-commerce or direct response marketing environmentExperience with consumer research and creative insightsFamiliarity with Adobe Suite, Figma, or Canva (you won t design, but you ll give expert direction)<1 Growth OpportunitiesYou ll have the chance to:Lead multiple brands and creative teams simultaneouslyBuild and document scalable creative processesUse AI and GPT tools to enhance creative workflows (e.g., drafting briefs, content ideation, mockups)= Why Join GrowthAssistantAt GrowthAssistant, we help top US marketing teams scale with world-class remote talent. You ll collaborate with growth-minded creatives, build campaigns seen by millions, and shape the future of performance-driven design.=I If you re equal parts strategist, storyteller, and creative coach this is your chance to lead with impact.Apply now and grow your creative career with GrowthAssistant. <1Experience RequirementsManager/Supervisor
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