Creative Brand Lead

Make sure everything we ship is creatively brilliant, scalable and systematized.

Latent Health is building the first super intelligence for pharmacy. We're an AI company changing healthcare from the inside, increasing patient access to medications, transforming the ROI of pharmacy operations, and unlocking levels of efficiency the industry has never seen.

We’re live in 45+ health systems including 50% of the top 20—Yale, Ochsner, Vanderbilt, UCSF, Mount Sinai. 2M+ patients a year access medications faster because of us. Denials down 30%, clinicians serving 2x more patients, Ochsner pharmacist throughput up 96% per month with the same team. $80M raised from Spark Capital, Transformation Capital, McKesson Ventures, Conviction, General Catalyst, and Y Combinator.

Our marketing team is AI-native to its core. Every operator gets the latest models day-one, and we run advanced AI workflows that let a small team build at a scale and pace traditional companies can't. We are different here as we are engineering creative scales with AI.

We're hiring a Creative Brand Lead to take a once-in-a-decade rebrand from agency hand-off and scale it across every surface — video, web, campaign, deck, social. One job: make every Latent asset unmistakable on first glance.

What you'll own

You will own the visual and creative expression of Latent—reporting to the VP of Brand. Crucially, this role is about building and scaling creative systems using a new intelligence workflow we've built, enabling everyone in our company to build world-class assets in seconds.

1. Own creative on key campaigns

• Set the visual direction for ABM, paid, lifecycle, partner, and product launches

• Partner with growth and product marketing so creative is built for a campaign — never produced in isolation

• Maintain a single, coherent voice across video, web, and social

2. Run roll out of rebrand across surfaces

• Take the new brand system from agency hand-off into the company's bloodstream

• Apply it across web, deck, sales, paid, social, video, recruiting, internal using our internal AI system

• Stand up a brand-asset library: templates, decks, components, files, that any team can pull from

• Educate teams on how the brand works and why each rule exists

3. Support events and customer demand campaigns

• Direct the creative for flagship events, webinars, and field marketing activations

• Build high-conversion creative systems for demand gen, from email to physical event booths

• Standardize event visual identity to ensure Latent stands out in crowded industry halls

4. Support website refreshes

• Lead the rebuild of latenthealth.com on the new brand system from our agency

• Partner with growth on funnel-aware page architecture and conversion surfaces

• Stand up the visual system that makes our pages feel like Latent end-to-end

5. Scale design system for ads and social

• Help us design a system that scales for our ads and social campaigns by persona

• Direct the social-content program with a social team carrying day-to-day cadence

• Approve the editorial line — customer storytelling, partner spotlights, founder content

• Use the social orchestrator pattern from Latent Studio — one brief, multiple contender directions, the strongest ships

6. Defend visual coherence across the company

• Run brand-consistency reviews across every outbound asset

• Catch generic SaaS patterns before they ship

• Mentor cross-functional teams (sales, recruiting, product) on the brand system

How we work

We're building a high-leverage, AI-enabled marketing function — focused on speed, efficiency, and impact over team size.

• We actively use AI tools to accelerate execution across every function

• We work closely across growth, product marketing, sales, PX, and RevOps

• We value rapid experimentation and new ways of working

• This is a role for someone excited to rethink how creative is done, not replicate traditional agency playbooks

What success looks like

• A brand system in active use across every team — not a deck on a shelf

• A creative output that competitors and partners notice and copy

• Video and web work that move pipeline, not just look good

• Every campaign, every surface, every asset is unmistakably Latent

You'll do well here if

• You've spent 10+ years in brand, creative, or design leadership at high-growth B2B or consumer companies — and you've scaled at least one brand from rebrand into the bloodstream of a company

• You have strong directorial chops across video, web, and campaign — not just static design

• You have an unusually high taste ceiling and an unusually low tolerance for generic

• You ship fast, often, and on-brand

• You're comfortable directing agencies, contractors, and in-house teams on a single visual system

• You actively use AI tools to extend creative output

• You believe brand is a system, not a vibe — and you're confident operating across strategy and execution