Cracked Growth Operator

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Role Overview

The Cracked Growth Operator at AirOps is a senior-level role focusing on innovative growth strategies that blend product, marketing, and distribution. Day-to-day, the operator will design and execute growth experiments, build referral programs, and create AI-driven systems to drive user engagement and advocacy. This position is pivotal in shaping the company's growth trajectory and developing best-in-class practices for the future.

Perks & Benefits

AirOps offers equity in a rapidly growing startup along with a competitive benefits package tailored to your location. The role supports a flexible remote work environment with a flexible time off policy and generous parental leave. The company fosters a fun, fast-paced culture, encouraging creativity and ownership among team members while emphasizing personal growth and development.

⚠️ This job was posted over 3 months ago and may no longer be open. We recommend checking the company's site for the latest status.

Full Job Description

About AirOps

AirOps helps brands get found and stay found in the AI era. As the first end-to-end content engineering platform, we give marketing teams the systems to win visibility across traditional and AI search with one durable advantage: quality.

Thousands of marketers use AirOps to see how their brand shows up across the new discovery landscape, prioritize the highest-impact opportunities, and create accurate, on-brand content that earns citations from AI platforms and trust from humans. We are building the platform and profession that will equip a million marketers to lead the next chapter of marketing, where creativity and intelligent systems work together and quality becomes the strategy that lasts.

AirOps is backed by Greylock, Unusual Ventures, Wing VC, Founder Collective, XFund, Village Global, Alt Capital, and more than a dozen top marketing leaders, with hubs in San Francisco, New York, and Montevideo.

Job Brief

AirOps is looking for a “cracked” growth operator** to take on special projects that sit at the intersection of product, marketing, and distribution. This role is for a high-velocity experimenter who thrives on building new systems for growth, manufacturing word-of-mouth at scale, and finding non-traditional channels that others overlook.

Your north star: engineer growth that compounds. From designing product-led plays and referral engines to orchestrating breakout campaigns and building AI-first growth systems, you’ll take big swings and ship fast iterations to unlock net-new pipeline.

You’re the person that finds and executes the play that moves the metric — fast.

This is not a traditional channel management role. It’s a seat for someone who wants to invent the playbook — testing, hacking, and building the kind of growth engine that will define what best-in-class looks like in 2030, not 2020.

Responsibilities

  1. Engineer Word-of-Mouth at Scale

    • Design and launch programs that turn users into advocates through referrals, affiliates, and activation plays.

    • Build a marketplace-style experience that makes sharing and distribution easy, rewarding, and repeatable.

  2. Drive Product-Led Growth (PLG) Experiments

    • Partner with product/design to ship lightweight growth features that create shareable value and generate leads.

    • Develop public-facing assets and recurring value-delivery mechanisms that keep users engaged and amplify distribution.

  3. Run the Experimentation Drumbeat

    • Prioritize and execute 1–2 growth experiments per week across product, marketing, and distribution.

    • Move fast: test, learn, kill what doesn’t work, and scale the winners into durable programs.

  4. Architect High-Leverage Campaigns

    • Create and manage growth campaigns that combine sharp targeting, creative distribution, and rapid iteration.

    • Use unconventional and non-traditional channels to break through noise and reach the right audience.

  5. Build AI-Native Growth Systems

    • Use AI and build tools to accelerate insights, personalization, and experimentation velocity.

    • Develop playbooks and systems that push growth toward what “best-in-class” will look like in the years ahead.

Qualifications

  • 3+ years in growth, product, or hybrid operator roles in high-growth B2B SaaS or startup environments (OR you’re just getting started but want this to be true)

  • Proven track record of running non-traditional plays that drove pipeline or user adoption

  • Comfort with both building (experiments, tools, scrappy campaigns) and analyzing (CAC, payback, SQLs/Opps, funnel metrics)

  • Hands-on experience with modern GTM tools like Clay, Smartlead, AirOps, or similar

  • Ability to code in Python or similar (for scraping, automation, lightweight data analysis, or stitching systems together)

  • Strong bias for action: thrives in ambiguity, ships fast, and iterates relentlessly

  • Excellent storytelling and influence skills — can pitch bold bets and rally stakeholders to support them

  • Bonus: experience in product-led growth, marketplace dynamics, or affiliate/rev-share models

Our Guiding Principles

  1. Extreme Ownership

  2. Quality

  3. Curiosity and Play

  4. Make Our Customers Heroes

  5. Respectful Candor

Benefits

  • Equity in a fast-growing startup

  • Competitive benefits package tailored to your location

  • Flexible time off policy

  • Parental Leave

  • A fun-loving and (just a bit) nerdy team that loves to move fast!

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