Business Director - Toronto
Role Overview
This senior role leads the Client Services team, overseeing strategic media planning, client relationship management, and business growth initiatives. The Business Director manages a multi-level team, ensures operational excellence in campaign execution, and drives measurable results for high-profile clients. Day-to-day responsibilities include client meetings, team mentorship, and collaboration with internal departments to deliver impactful Out-of-Home media solutions.
Perks & Benefits
The position is fully remote, offering flexibility in work location, with expectations to collaborate across regions and time zones as needed. Career growth is emphasized through professional development, mentorship opportunities, and involvement in strategic business planning. The company culture values bold thinking, deep collaboration, and investing in talent, fostering a supportive and innovative environment for personal and professional advancement.
Full Job Description
About billups:
We don’t trade in hype. At billups, we’re reimagining how brands show up in the real world, literally. Powered by patented technology, proprietary AI, and a global team of 400+, we’re reinventing Out-of-Home (OOH) media to help brands connect with people in physical spaces, with more precision, intelligence, and impact than ever before. We move fast, think boldly, and collaborate deeply. Fiercely independent, with a presence in 20+ countries, we back smart ideas with data, technology, and trust. Growth is on the table, professionally and personally. We invest in talent and celebrate our people, plain and simple. Curious? Let’s talk.
The Role:
We are seeking a Business Director to lead our Client Services team and drive strategic growth across a portfolio of high-profile clients. This role partners closely with senior leadership (MD, Regional CEO, and Head of Media) to ensure we deliver best-in-class OOH planning, flawless execution, and measurable impact for our clients.
What you'll bring:
12+ years of media experience, with deep expertise in OOH strategy, planning, and buying.
Proven success in leading high-performing, client-facing teams across multiple regions.
Track record of building strong client relationships and delivering strategic, measurable results.
Strong negotiation, storytelling, and business development skills.
Ability to manage complexity with a solutions-driven, growth mindset.
Bachelor’s degree in advertising, marketing, or related field (or equivalent experience).
Main Duties and Responsibilities:
Client Leadership & Strategy
Lead the Client Services function, ensuring client needs are proactively met and exceeded.
Oversee the development of strategic media plans that maximize budgets and deliver against KPIs.
Build and grow senior client, agency, and vendor relationships, serving as a trusted partner.
Represent billups at client meetings, pitches, industry events, and thought leadership forums.
Team Leadership & Development
Directly and indirectly manage a multi-level team of account leads, ensuring high standards of delivery, collaboration, and growth.
Provide coaching, training, and mentorship to build client service excellence across the team.
Business Growth
Identify and convert new business opportunities in partnership with the Client Development function.
Drive organic growth by strengthening existing client relationships and diversifying revenue streams.
Contribute to business planning, forecasting, and budget delivery across the Client Services function.
Operational Excellence
Champion consistency, efficiency, and innovation across planning, buying, and reporting processes.
Ensure timely activation, campaign reporting, and adoption of best practices and tools.
Collaborate with internal teams (Investment, Marketing, Design, and Platform Solutions) to ensure cross-functional alignment and client satisfaction.
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