Business Development Executive - Home Care
Role Overview
This mid-level sales role involves managing multiple markets to sign home care agencies into the company's network through cold calling, prospecting, and personalized presentations. The Home Care Acquisitions Manager works independently but collaborates with onboarding, success, and care teams to drive sales and ensure agency success, directly impacting the company's referral capabilities and market coverage. Responsibilities include meeting sales targets, managing the full sales cycle, and maintaining CRM documentation.
Perks & Benefits
The role is fully remote with occasional travel, likely requiring flexibility across time zones for market management. Benefits include a competitive base salary of $50,000 with uncapped variable bonuses, health/dental/vision insurance, 401(k) match, and paid time off. The company emphasizes a mission-driven culture focused on teamwork, integrity, and innovation, offering opportunities for growth in a fast-paced environment.
Full Job Description
The Home Care Business Development Executives (known as Home Care Acquisition Managers internally) are responsible for signing strategic, high value home care agencies into the A Place for Mom network. The position is key to our success by ensuring that we have the right home care agencies in each market to handle all of our referral needs.
The HCAM must reach out to their target portfolio of home care agencies and present a personalized sales presentation on the immediate value that APFM can bring to their agency. The HCAM may need to work with other departments to drive success – most frequently our Onboarding Specialists, Success Managers and Care Advisors.
What you will do:
Manage multiple geographical markets with a targeted list of high potential home care agencies to sign in each market, including cold calling and prospecting.
Educate potential agencies on A Place for Mom’s value, and set expectations for their experience with A Place for Mom and our referral programs.
Sign on new agencies that meet A Place for Mom’s customer qualifications and regulatory requirements, managing the full sales cycle and closing deals.
Meet or exceed weekly Key Performance Indicators and monthly sales targets.
Ensure the success of our new home care agencies by collecting all the information required to complete the signed agreement and transition the new agency to our onboarding team.
Maintain detailed notes and document all sales activity in our CRM.
Keep in excellent communication with the Manager of Home Care Acquisitions and prepare reports of weekly accomplishments and achievement of goals.
Occasional travel may be required.
Qualifications:
2+ years of sales experience preferred, with a strong background in business development and outbound sales.
Hunter mentality with proven success in cold calling, prospecting, and closing.
Highly organized and able to prioritize multiple responsibilities, while meeting or exceeding expectations and sales targets.
A personal sense of urgency and ability to overcome obstacles.
Excellent communication and presentation skills.
Able to properly and accurately enter data into CRM tools.
Excellent customer service skills.
Ability to deliver results while working in a fast-paced environment.
Comfortable with data tracking, analysis and CRM tools.
Strong computer skills necessary, including Microsoft and Google suites.
Education Requirements:
Bachelor’s degree preferred
Compensation:
Base Salary: $50,000 ($24.04 an hour)
On Target Earnings: $82,500 ($32,500 variable bonus - Uncapped)
Benefits:
401(k) plus match
Dental insurance
Health insurance
Vision Insurance
Paid Time Off
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About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
Win The Right Way: We see organizational integrity as the foundation for how we operate.
Embrace Change: We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
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