Brand Manager - Japan Market
Role Overview
This is a mid-level Brand Manager role focused on shaping and driving the company's brand presence in the Japan market, requiring both long-term strategic thinking and hands-on execution. Day-to-day responsibilities include developing brand direction, managing projects like campaigns and offline experiences, collaborating with global teams and local partners, and ensuring brand consistency across content. The hire will impact the company's growth by building insights into Japanese players and enhancing brand initiatives locally.
Perks & Benefits
The role is fully remote, offering flexibility in location, though it may require alignment with Japan market hours for collaboration. It provides opportunities for career growth through involvement in global projects and brand-level initiatives, within a culture that values creativity, emotional storytelling, and alignment with the company's humanistic philosophy. Benefits likely include standard tech industry perks, with an emphasis on a supportive, experience-oriented work environment.
Full Job Description
Brand Manager – Japan Market
thatgamecompany is best recognized for creating award-winning, enriching, and
meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky,
is our most complex undertaking to date. It is a social network built around the values
inherited from a powerful humanistic story. It is a live experience continuously evolving
inside a global online theme park.
Role Overview
We are looking for a Brand Manager for Japan market with strong brand judgment
and a genuine passion for games and creative work, to help shape and drive TGC’s
brand presence and key brand initiatives for Japan market. This role requires both long-term brand thinking and solid execution capability.
Responsibilities
• Support the development and execution of TGC’s brand direction and core
messaging for Japan market
• Own or deeply contribute to brand-level projects, including brand campaigns,
offline experiences, and content initiatives
• Collaborate closely with global teams, local partners, and cross-functional
stakeholders to deliver projects effectively
• Participate in the planning and review of brand-related content (copy, visuals,
video, offline materials) to ensure brand consistency
• Conduct post-project reviews and build long-term insights into Japanese
players and the Japan local market
Requirements
• 3–8 years of experience in branding, marketing, or content-related roles
• Familiar with Japanese market of game industry
• Proven experience managing projects end-to-end
• Strong written and verbal communication skills in both Japanese and English
• A long-term brand mindset, beyond short-term marketing performance
We Value
• A genuine love for games, with clear taste and judgment
• Alignment with TGC’s philosophy and creative values; familiarity with or passion
for TGC games is a strong plus real interest in emotionally driven, experience-oriented brands, beyond surface-level
concepts
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