Brand Manager - China
Role Overview
This mid-level Brand Manager role involves shaping and driving thatgamecompany's brand presence in China through long-term strategy and execution. Day-to-day responsibilities include developing brand direction, managing projects like campaigns and offline experiences, and collaborating with global teams and local partners to ensure brand consistency. The hire will impact the company's market reach by building insights into Chinese players and enhancing brand initiatives.
Perks & Benefits
This is a remote position, likely requiring flexibility to collaborate across time zones with global teams. The role offers career growth through involvement in high-impact brand projects and a culture that values creativity, emotional engagement, and alignment with the company's humanistic philosophy. Benefits may include a supportive environment for passionate gamers and opportunities to work on award-winning titles.
Full Job Description
Brand Manager - China
thatgamecompany is best recognized for creating award-winning, enriching, and
meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky,
is our most complex undertaking to date. It is a social network built around the values
inherited from a powerful humanistic story. It is a live experience continuously evolving
inside a global online theme park.
Role Overview
We are looking for a Brand Manager with strong brand judgment and a genuine
passion for games and creative work, to help shape and drive TGC’s brand presence
and key brand initiatives in China.
This role requires both long-term brand thinking and solid execution capability.
Responsibilities
• Support the development and execution of TGC’s brand direction and core
messaging in China
• Own or deeply contribute to brand-level projects, including brand campaigns,
offline experiences, and content initiatives
• Collaborate closely with global teams, local partners, and cross-functional
stakeholders to deliver projects effectively
• Participate in the planning and review of brand-related content (copy, visuals,
video, offline materials) to ensure brand consistency
• Conduct post-project reviews and build long-term insights into Chinese players
and the local market
Requirements
• 3–5 years of experience in branding, marketing, or content-related roles
• Proven experience managing projects end-to-end
• Strong written and verbal communication skills in both Chinese and English
• A long-term brand mindset, beyond short-term marketing performance
We Value
• A genuine love for games, with clear taste and judgment
• Alignment with TGC’s philosophy and creative values; familiarity with or passion
for TGC games is a strong plus
Real interest in emotionally driven, experience-oriented brands, beyond surface-level
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