Brand Lead
Role Overview
This is a senior-level Brand Lead role where you will define and evolve Braintrust's visual identity to establish it as a category leader in AI observability. You'll lead creative strategy and execution across diverse formats like product launches, landing pages, events, and sales campaigns, partnering with a multidisciplinary design team and marketing to build cohesive brand experiences that resonate with developers. The role involves shaping strategic vision, setting design standards, and moving fast in a dynamic environment to impact how the world experiences the brand.
Perks & Benefits
The role is fully remote, offering medical, dental, and vision insurance, flexible time off, competitive salary and equity, and an AI stipend. It implies a collaborative, lean team culture with a focus on speed and craft, and while time zone expectations aren't specified, remote work likely allows flexibility with some coordination for team collaboration. Career growth is supported through foundational responsibilities and high-impact projects in a fast-paced tech environment.
Full Job Description
About the company
Braintrust is the AI observability platform. By connecting evals and observability in one workflow, Braintrust gives builders the visibility to understand how AI behaves in production and the tools to improve it.
Teams at Notion, Stripe, Zapier, Vercel, and Ramp use Braintrust to compare models, test prompts, and catch regressions — turning production data into better AI with every release.
About the role
We're looking for a Brand Lead to shape how the world experiences Braintrust. You’ll define and evolve our visual identity to establish us as the category leader in AI observability. This is a foundational role where you'll craft the visual systems that bring our brand to life across every touchpoint: our website, product, advertising, and go-to-market materials.
The ideal candidate is a visual storyteller who knows how to build brands that resonate. You'll develop our design strategy across web, campaigns, events, swag, sales collateral, and more by translating our mission into a cohesive visual language that connects with developers. You'll partner with a multidisciplinary design team and work closely with marketing and sales to bring the brand to life.
What you'll do
Define and evolve our visual identity: creating a brand that speaks authentically to developers and establishes Braintrust as the platform for AI observability.
Lead creative for high-impact moments: product launches, landing pages, events, and sales campaigns.
Drive creative strategy and execution in partnership with internal teams and external partners, ensuring every expression of the brand is thoughtful and on-point.
Shape the strategic vision for our visual aesthetic, building systems that scale while maintaining creative excellence.
Set the standard for our brand experience: defining design principles, guidelines, and systems that ensure consistency and quality.
Move fast and ship often, thriving in a dynamic environment where speed and craft go hand in hand.
Create brand experiences that feel intuitive, elevated, and built for technical audiences.
What you'll need
A strong portfolio that demonstrates your ability to build compelling, cohesive brand experiences.
Fluency in design fundamentals: typography, color, composition, and the judgment to know when to follow the rules and when to break them.
Proven experience leading creative across diverse formats: digital campaigns, landing pages, presentations, events, and large-scale brand initiatives.
The ability to juggle multiple projects without compromising on craft, detail, or creative vision.
A collaborative spirit and comfort working in a lean, high-performing team.
Experience designing for technical products and an understanding of what resonates with developer audiences.
Bonus: you love to code and ship your own designs.
Benefits include
Medical, dental, and vision insurance
Daily lunch, snacks, and beverages
Flexible time off
Competitive salary and equity
AI Stipend
Equal opportunity
Braintrust is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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