We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we re building the team to help push our shopping cart forward. If you re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work whether it s from home, an office, or your favorite coffee shop while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.Overview
About the Team
Instacart s Brand Insights Team sits within the Commercial Organization; at the intersection of Instacart s unparalleled industry data, our most important grocery and non-grocery retail partnerships, and vast CPG category data. The team s mission statement is to expand our understanding of e-commerce customer trends by leveraging data and insights to support key client relationships, drive ad revenue, and enhance the overall effectiveness of Instacart's advertising solutions.
About the Role
This Insight Manager s overall objective is to leverage data to produce actionable insight around clients performance on Instacart to:
Help them drive category and brand conversion
Help them build a profile of the ecomm consumer for their brands
Help Instacart s sales team drive more advertising investment
Become a trusted advisor on how to win in ecommerce!
About the Job
You will support multiple clients within a category group and work with our multiple sales and account management teams to:
Identify the key business drivers for our brand partners and make actionable recommendations to grow the business
Integrate consumer and customer insight to better inform targeted strategies
Able to work both independently and collaboratively with cross functional teams & an ability to present directly to brand teams of various levels
Integrate data from a variety of sources to identify key trends and emerging solutions for the partner and customer
Apply the full suite of tools and metrics available against business issues including but not limited to:
Sales, share, distribution, assortment, etc
Basket analytics such as cross shop, penetration, affinities, etc
Customer analytics such as trial/repeat, conversion, buy rate, etc
Go beyond the data and craft compelling storylines to engage our partners
About You
Minimum Qualifications
3+ years analytical experience, preference if also within consumer packaged goods or ecommerce industry
Strong experience with Excel and/or Google Suite, Tableau and/or Mode dashboards
Basic knowledge of SQL required, with willingness to learn
Ability to draw conclusions from large amounts of data and summarize findings in concise manner to problem solve
Detail oriented with ability to produce accurate work quickly & efficiently
Independent worker with self-starter mentality; takes initiative
Good project management skills
Ability to comprehend and sell concepts within the context of Brand Partnerships
Strong presentation skills are required
Ability to learn and apply different software applications
Minimum Bachelor's degree
Preferred Qualifications
Preference to candidates in New York City, Chicago, or Toronto areas
#LI-RemoteInstacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.CAN$104,000 $115,000 CAD
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Brand Insights Manager
USA, Canada
full_time
USA, Canada
$104,000 - $115,000 cad
Role Summary
As a Brand Insights Manager at Instacart, you will analyze data to provide actionable insights for brand partners, focusing on driving category and brand conversion. This mid-level role involves integrating consumer insights and collaborating with sales and account management teams to enhance advertising effectiveness and client relationships.
Benefits & Culture
Instacart offers a Flex First remote work policy, allowing employees to choose their work environment, whether from home or a preferred location. The role includes competitive compensation, potential equity grants, and emphasizes a collaborative culture with regular in-person events. Opportunities for career growth and skill development are encouraged.