Brand Designer, Identity
Role Overview
This senior-level Brand Designer role focuses on leading Stripe's Self-Serve Design ecosystem, bridging core brand identity with scalable execution across the company. Day-to-day responsibilities include architecting asset libraries, collaborating with systems teams, and defining roadmaps to ensure cohesive brand experiences. The hire will have high impact by shaping how the brand scales globally and empowering cross-functional teams to deliver brand-aligned work independently.
Perks & Benefits
The role is remote-friendly based in Canada, with flexibility typical of tech jobs, likely supporting asynchronous collaboration across time zones. It offers career growth through high-ownership projects, exposure to global brand strategy, and a culture emphasizing craft, experimentation, and cross-functional teamwork. Benefits may include standard tech perks like health insurance and professional development opportunities.
Full Job Description
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
The Stripe Brand Studio is a multi-disciplinary team that accelerates the awareness and trajectory of our brand. We craft the creative vision and strategy for different types of projects and audiences, and amplify them across various mediums, channels, objects to environments, and digital and physical experiences.
The Stripe brand identity team is responsible for defining and evolving Stripe’s visual identity, and bringing the Stripe brand to life in new and impactful ways across surfaces. Our goal is to enable the creation of a coherent, high quality brand experience across the user journey, building recognition and trust in Stripe at every turn. We collaborate with other design systems teams to translate our brand for Stripe.com and Dashboard, and partner with teams across the company on high impact user-facing projects to create work that feels authentic to Stripe at scale.
What you’ll do
Following our 2025 brand refresh, Stripe’s visual identity is evolving to meet the scale of our global ambitions. To maintain our high bar for craft and beauty while moving at the speed of our product suite, we are looking for a Brand Designer to lead our Self-Serve Design ecosystem.
In this role, you will be the bridge between our core brand identity and its execution across the company. You won’t just be building templates; you’ll be building a scalable design language that empowers every Stripe to communicate with excellence. This is a high-impact, high-ownership position where you will help define the roadmap for how our brand scales, ensuring that even the most decentralized assets feel cohesive, intentional, and bold.
Responsibilities
- Elevate a flexible, world-class brand system that exemplifies Stripe’s commitment to craft and beauty across all surfaces
- Architect and evolve a library of assets and templates that empower cross-functional partners to ship brand-aligned work independently
- Partner directly with the systems team to seamlessly translate foundational brand updates into the broader ecosystem
- Define the self-serve roadmap and strategy for how non-design teams interact with the brand, prioritizing high-leverage tools and frameworks
- Act as the creative lead for external vendors and internal producers to ensure all artifacts meet our rigorous quality standards
- Audit and iterate on asset libraries to identify gaps and build innovative, scalable design solutions
- Stay curious and experimental as an adamant maker, obsessed with tinkering and iterating to create beautiful things
- Shape a strategic vision that pushes brand boundaries and builds internal awareness of design’s impact at Stripe
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 6+ years of relevant design and art direction experience for technical and product-driven companies
- Strong track record independently delivering work as well as influencing th work of other designers, contractors, and agencies
- Strong track record of cross-functional collaboration across teams and disciplines
- A strong strategic acumen for building leading brands in a fast paced, global facing environment
- Proficient in Figma, Adobe Creative Cloud, and Google Slides
- Exceptional craft
Preferred qualifications
- Are genuinely curious, ambitious and creative with a refreshing sense of design, impeccable typography skills, digitally savvy and deep appreciation for creative process, technology and design engineering
- Are persuasive and humble in explaining your work, process, and decisions and experienced at facilitating stakeholders to advance the project as well as design quality
- Have excellent organization and presentation skills, and excel in written and verbal communication
- Love working with other designers to help them learn and grow—and invite them to help you learn and grow
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