亚马逊广告与增长经理 / Amazon PPC & Growth Manager
Role Overview
The Amazon PPC & Growth Manager will be responsible for managing and optimizing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display. This mid-level role requires hands-on experience in PPC strategies to improve budget efficiency and promotional growth, impacting overall sales and profitability. Daily tasks will include analyzing performance metrics and coordinating with various teams to ensure inventory remains profitable and in stock.
Perks & Benefits
This remote position offers flexibility in work location, allowing for a better work-life balance. While specific time zone expectations are not mentioned, candidates should be prepared to work collaboratively across time zones. The role presents opportunities for career growth in a dynamic e-commerce environment, fostering a culture of innovation and data-driven decision-making.
Full Job Description
Italic 正在深圳招聘一名亚马逊广告与增长经理，重点负责 Amazon PPC、关键词策略、预算效率和促销增长。这个岗位不是纯执行，需要能把广告数据与 Listing、价格、库存和利润联系起来。
工作职责
• 规划并优化 Sponsored Products、Sponsored Brands 和 Sponsored Display。
• 管理预算、竞价、搜索词、否定关键词和商品投放。
• 跟踪 ACOS、TACOS、ROAS、CTR、CVR、自然排名和贡献利润。
• 建立广告测试计划，评估新词、新素材、新 ASIN 和促销增量。
• 与内容、运营和库存团队协作，避免广告增长造成缺货或利润损失。
任职要求
• 常驻深圳，2 年以上 Amazon PPC 实操经验。
• 能展示实际账户、预算规模、优化方法和量化结果。
• 熟练使用 Seller Central、Advertising Console 和数据表格。
• 理解 Listing 转化、FBA 库存、定价和促销之间的关系。
English
Italic is hiring an Amazon PPC & Growth Manager in Shenzhen to own paid search, keyword strategy, budget efficiency, and promotional growth across Amazon.
Responsibilities
• Build and optimize SP, SB, and SD campaigns across bids, search terms, negatives, and product targeting.
• Report on ACOS, TACOS, ROAS, CTR, CVR, organic rank, and contribution margin.
• Run a disciplined testing roadmap for keywords, creative, ASINs, and promotional offers.
• Coordinate with listing, inventory, and merchandising owners so growth remains profitable and in stock.
Requirements
• Based in Shenzhen with 2+ years of hands-on Amazon PPC experience.
• Able to discuss real account structures, budget levels, optimization decisions, and measured outcomes.
• Strong analytical skills and practical understanding of listing conversion, pricing, and FBA inventory.
Similar jobs
Found 6 similar jobs